Open to opportunities

Katrina Umali

@katrinaumali

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Graphic designer specializing in publication, UI/UX, and creative direction.

Philippines

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What I'm looking for

I’m looking for roles combining publication and UI/UX design with creative direction, collaborative teams, and opportunities to lead projects and grow my design impact.

Hi, I’m Kat, a graphic designer who specializes in publication, UI/UX, and creative direction. I enjoy conceptualization and exploring new techniques and media treatments to elevate visual communication.

I have experience creating digital advertising collaterals, promotional and publication materials, and social media content for academic and client-facing projects. I participated in campaign pitches and ideation while working with agencies and campus organizations.

In editorial and gallery roles I led creative direction for photoshoots, facilitated art selection deliberations, wrote social media spiels, and handled event logistics. I’ve secured partnerships and mobilized volunteers for school-sanctioned events, demonstrating both leadership and collaboration.

My technical toolkit includes Photoshop, Illustrator, InDesign, Figma, CapCut, Canva, and Microsoft Office, and I bring adaptability, attention to detail, and strong communication to every project.

Experience

Work history, roles, and key accomplishments

Current

Freelance Art Director

Current

Publicis Groupe Philippines (Digitas)

Jul 2025 - Present (7 months)

Created digital advertising collaterals including EDMs, newsletters, and social posts for multiple brands; participated in campaign pitches and contributed ideation and execution from 2020–2025.

Art Direction Digital Advertising Social Media Design Adobe Photoshop Adobe Illustrator InDesign

President

PLUME Book Club

Jun 2024 - May 2025 (11 months)

Mobilized volunteers and secured partnerships for school-sanctioned literary and cultural events, improving engagement and opportunities for students between June 2024 and May 2025.

Volunteer Management Partnership Development Event Coordination Communication Stakeholder Engagement Outreach

Casual Gallery Associate

Imahica Art Gallery

Jun 2024 - Nov 2024 (5 months)

Created social media collaterals and spiels, assisted visitors during exhibits, and managed event logistics including supplier coordination, booth setups, consignment forms, and inventory (Jun–Nov 2024).

Social Media Content Copywriting Event Logistics Visitor Relations Inventory Management Time Management Attention To Detail

Art Editor

HEIGHTS Ateneo

Jun 2023 - Jun 2024 (1 year)

Screened and facilitated deliberations on submitted artistic pieces, directed the editorial board photoshoot, and pitched/conceptualized the "Bakla, Banal, Sining" feature for 2023–2024.

Creative Direction Photoshop InDesign Illustrator

Marketing Intern

Ateneo Language Learning Center

Jun 2023 - Jul 2023 (1 month)

Pitched a visual rebrand and created promotional materials while managing ALLC's Facebook and Instagram accounts during a marketing internship in June–July 2023.

Visual Branding Social Media Management Figma Canva Content Creation English

Education

Degrees, certifications, and relevant coursework

Ateneo de Manila University

Bachelor of Fine Arts, Information Design

2020 - 2025

Activities and societies: Minor in Literature (2022-2023); PLUME Book Club President; HEIGHTS Ateneo Art Editor; created promotional/publication materials for academic events.

Bachelor of Fine Arts in Information Design with coursework and projects in publication, advertising collaterals, and UI/UX design; participated in pitches and creative execution from 2020 to 2025.