Katrina Umali
@katrinaumali
Graphic designer specializing in publication, UI/UX, and creative direction.
What I'm looking for
Hi, I’m Kat, a graphic designer who specializes in publication, UI/UX, and creative direction. I enjoy conceptualization and exploring new techniques and media treatments to elevate visual communication.
I have experience creating digital advertising collaterals, promotional and publication materials, and social media content for academic and client-facing projects. I participated in campaign pitches and ideation while working with agencies and campus organizations.
In editorial and gallery roles I led creative direction for photoshoots, facilitated art selection deliberations, wrote social media spiels, and handled event logistics. I’ve secured partnerships and mobilized volunteers for school-sanctioned events, demonstrating both leadership and collaboration.
My technical toolkit includes Photoshop, Illustrator, InDesign, Figma, CapCut, Canva, and Microsoft Office, and I bring adaptability, attention to detail, and strong communication to every project.
Experience
Work history, roles, and key accomplishments
Freelance Art Director
Publicis Groupe Philippines (Digitas)
Jul 2025 - Present (7 months)
Created digital advertising collaterals including EDMs, newsletters, and social posts for multiple brands; participated in campaign pitches and contributed ideation and execution from 2020–2025.
President
PLUME Book Club
Jun 2024 - May 2025 (11 months)
Mobilized volunteers and secured partnerships for school-sanctioned literary and cultural events, improving engagement and opportunities for students between June 2024 and May 2025.
Casual Gallery Associate
Imahica Art Gallery
Jun 2024 - Nov 2024 (5 months)
Created social media collaterals and spiels, assisted visitors during exhibits, and managed event logistics including supplier coordination, booth setups, consignment forms, and inventory (Jun–Nov 2024).
Art Editor
HEIGHTS Ateneo
Jun 2023 - Jun 2024 (1 year)
Screened and facilitated deliberations on submitted artistic pieces, directed the editorial board photoshoot, and pitched/conceptualized the "Bakla, Banal, Sining" feature for 2023–2024.
Marketing Intern
Ateneo Language Learning Center
Jun 2023 - Jul 2023 (1 month)
Pitched a visual rebrand and created promotional materials while managing ALLC's Facebook and Instagram accounts during a marketing internship in June–July 2023.
Education
Degrees, certifications, and relevant coursework
Ateneo de Manila University
Bachelor of Fine Arts, Information Design
2020 - 2025
Activities and societies: Minor in Literature (2022-2023); PLUME Book Club President; HEIGHTS Ateneo Art Editor; created promotional/publication materials for academic events.
Bachelor of Fine Arts in Information Design with coursework and projects in publication, advertising collaterals, and UI/UX design; participated in pitches and creative execution from 2020 to 2025.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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