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Katie Scoggins

@katiescoggins

I design scalable learning and product experiences that increase engagement, completion, and customer outcomes.

United States
Message

What I'm looking for

I'm looking to lead accessible, end-to-end product and learning experiences where strong visual systems, cross-functional collaboration, and measurable user outcomes matter.

At Meta, I lead visual design for Blueprint learning experiences across B2B, B2C, and Edtech products serving millions of customers. I redesigned a course across 15 locales and two platforms, increasing engagement by 40% and completion rates by 28% for 5M users.

I build end-to-end course experiences, illustrations, animated walkthroughs, and design-system documentation that make complex product flows clearer and more consistent. My work has increased course enrollment by 25%, improved completion by 32%, and raised knowledge-retention scores by an average of 22%.

Earlier, I improved website sign-ups by 33% at Anchor Design Group and led a brand overhaul that contributed to a 40% sales increase. I bring an educator's research-driven approach to accessible, high-ambiguity design work.

Experience

Work history, roles, and key accomplishments

Meta logoME
Current

Senior Visual Designer

Jan 2024 - Present (2 years 8 months)

Led the redesign of a Meta Blueprint course across 15 locales and 2 platforms, resulting in a 40% engagement increase and 28% increase in completion rate for 5M users. Created 15 illustrations for a Meta Blueprint course for 1M users (India focus), boosting course enrollment by 25% and increasing completion rate by 32%.

Education

Degrees, certifications, and relevant coursework

General Assembly logoGA

General Assembly

Certificate, User Experience Design

2020 - 2020

Completed a User Experience Design course at General Assembly in 2020.

Middle Tennessee State University logoMU

Middle Tennessee State University

Bachelor of Science, Art Education

Earned a Bachelor of Science in Art Education from Middle Tennessee State University.

NA

Nossi College of Art

Associate of Occupational Studies, Commercial Art

Studied Commercial Art at Nossi College of Art.

Tech stack

Software and tools used professionally

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