Open to opportunities

Katie Pullen

@katiepullen

Message

I am a strategic finance executive driving profitable growth for scaling e-commerce and omni-channel brands.

United States

Message

What I'm looking for

I seek a strategic finance leadership role in an e-commerce or omni-channel company where I can drive profitability, scale operations, and lead cross-functional teams to deliver sustainable growth.

I am a results-driven finance leader with 10+ years of accounting and financial management experience, focused on driving profitability and scalability for e-commerce, wholesale, and omni-channel businesses. I blend strategic foresight with hands-on execution to deliver measurable gains in unit economics and operational efficiency.

I have built channel-specific and cohort-based profitability models, implemented landed cost strategies, negotiated supplier contracts to reduce COGS, and managed multi-jurisdictional tax compliance across the U.S., Canada, and the U.K. I have led FP&A, budgeting, forecasting, cash flow planning, and GAAP-compliant reporting while implementing internal controls to protect margins and support growth.

As a leader and fractional CFO, I partner cross-functionally with marketing, product, and operations to align on CAC, LTV, and contribution margin targets, direct HR and payroll functions, and guide companies through audits and compliance matters to enable scalable, sustainable growth.

Experience

Work history, roles, and key accomplishments

Current

Fractional CFO

Current

Pullen Financial, LLC

Jun 2023 - Present (2 years 2 months)

Provide high-level financial leadership to three e-commerce and multi-channel clients, building landed-cost SKU models and multi-scenario cash flow forecasts to protect margins and manage liquidity. Implemented internal controls, negotiated supplier contracts to reduce COGS, and managed multi-jurisdictional sales tax filings.

Landed Costs Cash Flow Forecasting FP&A Internal Controls Shopify Amazon Seller Central

Current

Finance Specialist

Current

ICF International

Dec 2022 - Present (2 years 8 months)

Delivered financial analysis, budget oversight, and compliance management for federally funded child welfare programs, reviewing grantee expenditures and calculating Tribal FMAP rates to ensure allowable costs. Partnered with program leadership to align budgets with strategic priorities and identify funding risks.

Financial Analysis Budget Oversight Cost Allocation Grant Reporting Excel

Controller

Fully Accountable

Oct 2022 - Oct 2023 (1 year)

Managed full accounting cycle and produced GAAP-compliant monthly, quarterly, and annual financial statements for up to eight digital and e-commerce brands. Developed budgets and forecasts, streamlined AP/AR, and implemented internal controls to optimize cash management and working capital.

GAAP Month End Close Budgeting & Forecasting Internal Controls Cash Management Financial Analysis

Indian Child Welfare Administrator

Hoh Indian Tribe

May 2016 - Jun 2019 (3 years 1 month)

Oversaw financial management and accounting of state and federal grants for the tribe, administering LIHEAP and Child Care & Development grants and ensuring compliance across jurisdictions. Managed grant implementation, reporting, and community program delivery to support tribal services.

Grant Management Federal Compliance Financial Reporting Budget Oversight

Staff Accountant

Nareau & Associates

Jan 2009 - Oct 2016 (7 years 9 months)

Performed full-charge bookkeeping and prepared monthly, quarterly, and annual financial statements for a diverse client portfolio to support tax filings and strategic decisions. Maintained general ledger accuracy, managed AP/AR and payroll, and conducted bank reconciliations for multiple concurrent clients.

Bookkeeping Financial Statements AP AR Payroll Processing Bank Reconciliation GAAP Tax Filings

Case Manager

Integrated Services Network

Oct 2014 - May 2016 (1 year 7 months)

Provided advocacy, financial guidance, and resource coordination for adults with intellectual and developmental disabilities, developing service plans and safety protocols to deliver effective care. Managed Medicaid payment authorizations and ensured adherence to local, state, and federal regulations.

Case Management Service Planning Regulatory Compliance Client Advocacy Data Reporting Assessments

General Manager/Co-Owner

Little Italy

Feb 2013 - Oct 2014 (1 year 8 months)

Directed all operational and financial functions for a restaurant, leading a 20-member team and managing payroll, scheduling, and tax filings to maintain profitability and service standards. Implemented hiring and training programs and resolved customer issues to protect brand reputation.

Operations Management Payroll Administration P&L management Tax Filings Customer Service Inventory Control