Alejandra Santos
@alejandrasantos
Finance executive driving strategic growth, fundraising, and value-based healthcare transformation.
What I'm looking for
I am a finance executive (CEPA) with 12+ years scaling venture-backed and mission-driven organizations through strategic finance, operational leadership, and capital planning.
I have built finance functions from the ground up for 65+ high-growth clients across digital health, SaaS, and service businesses, and supported equity, debt, and non-dilutive raises exceeding $23M.
My work includes designing value-based care and capitation models, risk-adjusted forecasting, and three-statement financial modeling that improved forecast accuracy and operational decision-making.
I implement scalable systems (NetSuite, QuickBooks, Looker, Tableau), streamline close and reporting cycles, mentor cross-functional teams, and partner with leadership and boards to align mission with measurable financial outcomes.
Experience
Work history, roles, and key accomplishments
VP of Finance
Into the Next, Inc
Mar 2021 - Present (4 years 8 months)
Built and scaled finance infrastructure for 65+ mission-driven and venture-backed startups, led FP&A and accounting, and supported $23M+ in equity, debt, and non-dilutive fundraising while improving forecast accuracy and reducing manual reporting.
Head of Finance
Green Park Brands
Mar 2021 - Dec 2021 (9 months)
Spearheaded debt and venture capital structuring across multi-brand operations, modeled risk-adjusted capital deployment for a $12M Series A and reduced month-end close from 20 to 8 days through automation.
Director of Finance
Vegamour
Aug 2020 - Mar 2021 (7 months)
Directed financial operations for an $80M equity investment, built integrated models to forecast unit economics and return on capital, and aligned growth initiatives with profitability and liquidity targets.
Controller
Propeller Industries
Jan 2019 - Aug 2020 (1 year 7 months)
Built three-statement models and fundraising materials for seed-to-Series B clients, supporting aggregate raises exceeding $100M and enhancing client financial reporting and fundraising readiness.
Director of Finance
West Valley MRI
Jan 2016 - Jan 2019 (3 years)
Oversaw monthly financial reporting to the board, streamlined reporting processes to reduce preparation time by 20%, implemented new accounting software, and trained the finance team on best practices.
Developed strategic consulting services, conducted GAAP/IFRS audits, supported Workday and Sage Intacct implementations, and delivered process improvements and cross-functional finance training for mid-market clients.
Financial Analyst
Merrill Lynch
Aug 2009 - Dec 2010 (1 year 4 months)
Performed financial analysis to support investment strategies, produced executive reports, and streamlined budgeting processes, improving budgeting efficiency by 20%.
Education
Degrees, certifications, and relevant coursework
Exit Planning Institute
Certified Exit Planning Advisor (CEPA), Exit Planning
2023 - 2023
Completed the Certified Exit Planning Advisor (CEPA) credential from the Exit Planning Institute in November 2023.
Pepperdine University
Executive Master of Business Administration, Business Administration
Completed an Executive Master of Business Administration at Pepperdine University, awarded in June 2021.
George Mason University
Bachelor of Science, Finance
Earned a Bachelor's degree in Finance from George Mason University, completed in 2008.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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