Katie Donahoe

Promoted to Lead Product Designer in recognition of impact and leadership. Served as the primary designer for a scalable design system, partnering with engineering to improve page load performance by 2.5× and increase design and development efficiency.

Drove end-to-end product design for a two-sided marketplace, contributing to 55% of company product revenue in 2023 through improvements to employer job posting, talent screening, and job application flows. Led product design vision and strategy for the H1 FY2022 roadmap and applied quantitative and qualitative research to improve job posting flow speed, mobile conversion, and employer workflows w

Partnered with product management, engineering, and leadership to define UX strategy across instructional design, training platforms, lead generation, and virtual learning experiences. Led a ground-up rebuild of PTC’s flagship training platform and designed a new course sign-up experience that improved SEO performance, page engagement, and course sign-ups and revenue.

Contributed to product vision and future-state exploration for PTC training products through collaborative design workshops. Established and maintained brand systems for social media templates and instructional design presentations to improve consistency and scalability.

Designed digital marketing assets including email, motion graphics, product marketing one-pagers, sales pitches, campaign launches, and web experiences. Led design for a component-based global website built on Drupal CMS to enable no-code page creation and scalable content updates, and conducted quantitative user research to inform visual and interaction design decisions.

Supported the global marketing design team across digital and print initiatives.