Katherine Buschmann

I’m a Graphic & UI/UX Designer focused on turning retail marketing goals into clear, customer-friendly design across in-store, digital, kiosk, and loyalty experiences. In my current role, I lead visual and UI/UX design for a multi-location retail environment, keeping brand consistency across every campaign.

I design bi-monthly in-store promotional signage and digital assets, and I build motion graphics for gas pump displays, in-store menus, TVs, and social media. I also direct and execute food photography, videography, and post-production for advertising and promotions—so the creative work stays cohesive from capture to final delivery.

On the product experience side, I design and optimize UI/UX for customer-facing food ordering kiosks, including menus, ordering flows, and visual assets. I develop app assets and promotional visuals for the loyalty program, supporting deal creation, testing, and launches, and I’m currently building a concise, data-driven reporting framework from the online ordering platform for leadership.

Alongside hands-on creation, I mentor two design interns by assigning projects, providing feedback, and supporting professional development. I also create training guides and instructional content to improve team understanding of digital tools and customer-facing programs, strengthening how my organization ships and learns together.