Karthik Potan
@karthikpotan
Associate Business Analyst experienced in product analytics, GTM research, and building 0-to-1 SaaS features.
IndiaWhat I'm looking for
I am an Associate Business Analyst with 1.5 years of experience bridging trade consulting and SaaS product execution, focused on turning early-stage ideas into usable product features and actionable market insights.
At Arthashastra Intelligence I directly supported the CEO and PM to develop three key B2B trade intelligence modules, implemented Mixpanel tracking, and helped take the product from 0-1 with an MVP in eight months while maintaining 90% on-time delivery of roadmap items.
In consulting engagements I conducted market expansion research across food, consumer goods, and manufacturing for clients targeting MENA and Southeast Asia, produced Power BI dashboards and Excel models that reduced research time by 30%, and created GTM roadmaps that enabled entry into two new international markets.
I am proficient with Power BI, SQL, Python, Figma, Jira and Mixpanel, and I bring a data-driven, cross-functional approach to product and strategy, focused on measurable impact such as reducing manual reporting time by 40% and increasing feature adoption by 15%.
Experience
Work history, roles, and key accomplishments
Associate Business Analyst
Arthashastra Intelligence
Jun 2024 - Oct 2025 (1 year 4 months)
Led product and consulting efforts for a B2B trade intelligence platform, delivering an MVP in 8 months and improving insight discovery for 20+ beta users while cutting analyst reporting time by 40% and increasing feature adoption by 15%.
Financial Analyst Intern
Finsignments
Dec 2023 - Apr 2024 (4 months)
Built Power BI dashboards and performed export-import market analysis for Indian and Middle Eastern markets to identify strategic opportunities and support going-concern evaluations.
Education
Degrees, certifications, and relevant coursework
Association of Chartered Certified Accountants (ACCA)
ACCA (part-qualified), Accounting
2021 - 2024
Completed 6 of 13 ACCA papers between September 2021 and April 2024 while concurrently enrolled in a Bachelor of Commerce program.
Loyola Academy Degree & PG College
Bachelor of Commerce, International Accounting & Finance
2021 - 2024
Grade: 9.07 CGPA
Activities and societies: Member of the Student Council; Head of the Finance Club, coordinated activities among 100 students across 40 departments.
Bachelor of Commerce in International Accounting & Finance completed with a CGPA of 9.07; active in student leadership and finance club activities.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
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