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Karthik PotanKP
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Karthik Potan

@karthikpotan

Associate Business Analyst experienced in product analytics, GTM research, and building 0-to-1 SaaS features.

India
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What I'm looking for

I seek a cross-functional role where I can combine product analytics and market research to drive 0-to-1 features, measurable adoption, and international GTM impact in a fast-paced startup.

I am an Associate Business Analyst with 1.5 years of experience bridging trade consulting and SaaS product execution, focused on turning early-stage ideas into usable product features and actionable market insights.

At Arthashastra Intelligence I directly supported the CEO and PM to develop three key B2B trade intelligence modules, implemented Mixpanel tracking, and helped take the product from 0-1 with an MVP in eight months while maintaining 90% on-time delivery of roadmap items.

In consulting engagements I conducted market expansion research across food, consumer goods, and manufacturing for clients targeting MENA and Southeast Asia, produced Power BI dashboards and Excel models that reduced research time by 30%, and created GTM roadmaps that enabled entry into two new international markets.

I am proficient with Power BI, SQL, Python, Figma, Jira and Mixpanel, and I bring a data-driven, cross-functional approach to product and strategy, focused on measurable impact such as reducing manual reporting time by 40% and increasing feature adoption by 15%.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Association of Chartered Certified Accountants (ACCA) logoAA

Association of Chartered Certified Accountants (ACCA)

ACCA (part-qualified), Accounting

2021 - 2024

Completed 6 of 13 ACCA papers between September 2021 and April 2024 while concurrently enrolled in a Bachelor of Commerce program.

LC

Loyola Academy Degree & PG College

Bachelor of Commerce, International Accounting & Finance

2021 - 2024

Grade: 9.07 CGPA

Activities and societies: Member of the Student Council; Head of the Finance Club, coordinated activities among 100 students across 40 departments.

Bachelor of Commerce in International Accounting & Finance completed with a CGPA of 9.07; active in student leadership and finance club activities.

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Karthik Potan - Associate Business Analyst - Arthashastra Intelligence | Himalayas