Open to opportunities

Karishma Verma

@karishmaverma

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Dynamic marketing professional specializing in digital strategy and communications.

India

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What I'm looking for

I am seeking a role that allows me to innovate in digital marketing, collaborate with creative teams, and contribute to impactful campaigns that drive brand success.

I am an Associate Manager in Marketing & Communications with a strong focus on digital strategy and campaign optimization. Currently, I lead the strategic management of paid advertising campaigns at Shiv Nadar University, where I have successfully enhanced brand visibility through innovative marketing strategies across platforms like Google Ads and Facebook.

Previously, I served as a Manager at Arbre Creations, where I executed integrated digital marketing campaigns that significantly increased web traffic and lead generation. My experience also includes content operations at Info Edge India, where I honed my skills in content management and data research. I am passionate about leveraging digital tools to drive engagement and growth.

Experience

Work history, roles, and key accomplishments

Current

Associate Manager - Marketing & Communications

Current

Shiv Nadar University

Aug 2022 - Present (2 years 10 months)

Strategically managed and optimized paid advertising campaigns across diverse platforms, including Google Ads, Microsoft Ads, Facebook, Instagram, LinkedIn, and Quora. Developed and implemented Quora marketing strategies, leveraging unique platform features for brand promotion and lead generation.

Google Ads Microsoft Ads Facebook Ads Instagram Ads LinkedIn Ads Drip Campaigns Email Marketing

Manager - Digital Marketing and Communications

Arbrecreations (ConsoleFlare)

Dec 2020 - Present (4 years 6 months)

Planned and executed integrated digital marketing campaigns using web, social media, videos, and SEO/SEM in support of business priorities. Managed the development, review, and publishing of content on the company's website and blog.

Digital Marketing SEO SEM Content Management Social Media Marketing

Executive Content Operations

InfoEdge India Ltd

Nov 2019 - Present (5 years 7 months)

Conducted data research as per Content Management System (CMS) fields and listings. Created and updated CMS listings and maintained quality content in populating data.

Research Content Management Systems Quality Control Data Field Population Operations Support

Education

Degrees, certifications, and relevant coursework

Ghaziabad Institute of Management Studies

Post Graduate Diploma in Management (PGDM), Marketing & Operations

Completed a Post Graduate Diploma in Management with specializations in Marketing & Operations. Gained expertise in strategic management and operational efficiency.

College of Management Studies, Unnao

Bachelors in Computer Application (BCA), Computer Application

Acquired a Bachelor's degree in Computer Application, focusing on fundamental computer science principles. Developed a strong foundation in software development and application.