karen nzioki

KN

Open to opportunities

karen nzioki

@karennzioki

Social media manager using analytics to grow engagement, brand visibility, and measurable traffic.

What I'm looking for

I’m looking for a role where I can own social strategy end-to-end, use GA4 and platform insights to drive measurable growth, collaborate cross-functionally, and continuously test content to improve engagement, reach, and conversions.

I’m a Social Media Manager with 3+ years’ experience leading social strategy, content, and community across Instagram, X (Twitter), LinkedIn, and the web. I focus on brand building and engagement, and I plan content using performance data to test, learn, and improve.

At Brisk Dynamics, I owned social strategy and day-to-day publishing (15+ posts/week), aligning content with sales and product updates. By analyzing weekly performance using GA4 + platform insights and running A/B tests, I boosted organic reach by 40% and increased traffic to key service pages by 15% within the quarter—supported by KPI dashboards and monthly insights reports for stakeholders.

I bring hands-on digital marketing experience from internships, including optimizing formats based on engagement trends and improving community response times by 2 hours. I also set up Klaviyo automation flows (3), contributing to 10% of total online sales, and I’ve strengthened my content workflow with SEO-aware editing for website and blog posts.

Experience

Work history, roles, and key accomplishments

AL

Digital Marketing Intern

Anfani Limited

Jan 2023 - Jan 2024 (1 year)

Supported social and email content for different customer segments, optimizing formats based on platform engagement trends. Assisted with paid social execution and campaign reporting to improve performance visibility.

Social Media Management Email Marketing Paid Social Community Management Social Listening

MM

Digital Marketing Intern

Mysense Marketing

Jan 2021 - Present (5 years 2 months)

Managed client social content scheduling and community engagement, reducing average response time by 2 hours. Built Klaviyo automation flows (3) that contributed to 10% of total online sales.

Klaviyo Community Engagement Social Listening Content Creation A B Testing performance reporting

Education

Degrees, certifications, and relevant coursework

AI

Asia Pacific University of Technology and Innovation

Bachelor of Arts, Marketing Management, Digital Marketing

Earned a BA in Marketing Management with a specialization in Digital Marketing (2023).

CE

Certification

Certification, Digital Marketing

Fundamentals of digital marketing certification (ID: 331734868).

CE

Certification

Certification, Google Analytics

Google Analytics certification (ID: 132214638).

SU

Strathmore University

Certificate, Computer Applications

Completed a Certificate in Computer Applications (2019).

Tech stack

Software and tools used professionally

Gmail

Google Analytics

Canva

Hootsuite

Klaviyo

Refine

Meta Business Suite

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