Karen Karanja

I’m a Community & Influencer Manager with 5+ years of experience leading creator partnerships, managing online brand communities, and supporting end-to-end digital campaigns for brands in East & Central Africa. I bring a hands-on approach across strategy, execution, and reporting—built to drive meaningful engagement, brand trust, and measurable campaign performance.

At WPP Media, I worked in a regional agency setup supporting influencer and community initiatives for The Coca-Cola Company and its brands across East & Central Africa. I developed and executed influencer marketing and social media strategies end-to-end, oversee social content creation workflows, and deliver post-campaign reports with social listening insights and KPI tracking. I also coordinated cross-disciplinary execution across offline and online channels, manage online advocacy processes, and oversee third-party suppliers.

Previously at Zilojo Limited, I managed online brand communities and influencer relationships for multiple client accounts in a fast-paced digital agency environment. I compiled and scheduled content calendars, drove conversations by moderating and responding to fans and followers, supported pitch strategy with competitor brand analysis, and handled end-to-end influencer management and campaign reporting. I also managed social platform updates and supported live event coverage in social spaces.

I’m skilled in using tools like Sprout Social, Hootsuite, Agorapulse, Meltwater, and CreatorIQ to strengthen community growth and campaign outcomes. I hold a BA in Communication (Advertising) and an MA in Communication Studies (Digital Communication), and I’m motivated by building processes and partnerships that make campaigns run smoothly and results easier to prove.