Kara Williamson

I’m a marketing coordinator who thrives at the intersection of music culture and high-performing digital content. I bring hands-on experience supporting artist releases, building social momentum, and coordinating campaign rollouts across fast-paced timelines.

As a Social Media Coordinator for the University of Florida (2018–2022), I supported marketing campaigns for artist releases by coordinating content across social platforms. I produced short-form video and graphic promotional assets aligned with unique artist branding, and I tracked engagement and performance to adjust strategy for maximum reach.

In my roles with Swamp Records and as a Studio Assistant, I supported creative work in real time—organizing content opportunities around recording sessions and contributing to the full path from project conception to release. I also developed and executed content strategies for a music podcast, reaching audiences in 10+ countries through organic digital promotion.

Outside traditional marketing work, I’ve built and sustained my own DJ & music brand by managing production, scheduling, guest coordination, and distribution. I’m equally comfortable developing brand visuals and promotional materials as I am collaborating with influencers on social and digital campaigns, always focused on audience connection and thoughtful storytelling.