Kaleb Howard

Built and scaled Clark Atlanta's first collegiate esports program, establishing recurring reporting on participation, event, and performance data to guide recruiting, sponsorship, and marketing decisions. Analyzed engagement and performance metrics to surface trends and opportunities, translating findings into strategic recommendations that improved student retention and program growth.

Developed consulting frameworks for client engagement and data-informed decision-making, advising clients across gaming, education, and startup sectors on program design and operational strategy. Analyzed client performance data and translated insights into strategic recommendations, helping align digital engagement initiatives with measurable organizational outcomes.

Queried and analyzed 7M+ year-over-year impressions in Amazon Redshift (SQL) to identify trends, variances, and DMA-level shifts, organizing findings in Excel for quarterly performance reviews. Built 10+ dashboards and visualizations in Tableau synthesizing audience and consumer insights from Geopath and TransUnion, enabling the sales team to tailor data-backed pitches.

Founded and led a student organization providing professional development and equitable esports access; tracked team and event data to manage 12 competitive teams (40 players) earning $300K+. Secured $30K in sponsorships and built a $40K gaming lab, using data storytelling and pitch development to drive stakeholder buy-in.

Pursued a Bachelor of Arts in Business Administration with a focus on Management.