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Kaifa Kautsar

@kaifakautsar

Brand Marketing Intern at Taxprime producing SEO articles that strengthen brand credibility in tax advisory.

At Taxprime, I produce SEO-optimized articles with advisors and help maintain consistent brand messaging. This work supports content discoverability and brand credibility in the tax advisory space.

Previously, at Schoters by Ruangguru, I managed customer inquiries and qualified leads to support the sales pipeline. At Dewan Perwakilan Rakyat, I analyzed media coverage and prepared reports and agenda-setting documents for institutional communications.

At Lembaga Kebijakan Pengadaan Barang/Jasa Pemerintah, I planned Instagram content and wrote news articles to support public information. I’m currently pursuing a Master of Management in Marketing Management at Universitas Mercu Buana.

Experience

Work history, roles, and key accomplishments

Current

Brand Marketing Intern

Current

Taxprime

Apr 2026 - Present (6 months)

Produced 10+ SEO-optimized articles per month in collaboration with advisors, increasing content discoverability and brand credibility. Maintained consistent brand messaging across digital content and collaborated with cross-functional teams to transform technical insights into reader-friendly content.

SEO Content Marketing Brand Messaging Collaboration Digital Content

Customer Engagement

Schoters by Ruangguru

Dec 2025 - Apr 2026 (4 months)

Managed 30–50 inbound inquiries daily across WhatsApp, Instagram, and Facebook, maintaining high responsiveness with zero escalation incidents. Conducted early-stage lead qualification and profiling, contributing to a 20.58% conversion rate from chat to sales pipeline.

Customer Engagement Lead Qualification Product Knowledge Communication Skills Social Media

Media Analyst Intern

Dewan Perwakilan Rakyat

Jan 2024 - Apr 2024 (3 months)

Monitored and analyzed coverage from 11 national and online media outlets, delivering daily sentiment and exposure reports. Synthesized 100+ news articles per cycle to identify emerging narratives and reputational risks, and produced weekly agenda-setting documents.

Media Monitoring Sentiment Analysis Reporting Communication Skills Agenda

Public Relations Intern

Lembaga Kebijakan Pengadaan Barang/Jasa Pemerintah

Aug 2023 - Dec 2023 (4 months)

Planned and executed Instagram content calendar using data from Instagram Insights, achieving a 3% increase in engagement rate. Wrote and published 5+ news articles and assisted in inter-institutional coordination and event documentation.

Public Relations Content Strategy Instagram Insights News Writing Coordination

Education

Degrees, certifications, and relevant coursework

Universitas Mercu Buana

Master of Management, Marketing Management

2025 -

Grade: 3.88/4.00

Currently pursuing a Master's in Marketing Management with a current GPA of 3.88/4.00.

President University

Bachelor of Arts, Communication Science

2021 - 2024

Grade: 3.89/4.00

Activities and societies: Member of President University Major Association

Graduated Magna Cum Laude with a GPA of 3.89/4.00. Awarded a 75% merit scholarship by Jababeka Group and was a member of the President University Major Association.