At Rupeek Fintech Pvt. Ltd., I drove PnL cost strategy that cut variable costs by 38% and moved Contribution Margin% from -50% to 50%. Using city PnL and unit-economics insights, I improved bottom-city CM from -200% to +50%.
I also worked on cross-functional channel acquisition strategy, reducing Lead Gen CAC from 1.95% to 1.55% and repeat acquisition cost by 50%. I built SQL, Tableau, and GoogleSheets dashboards for real-time KPI, PnL, and risk visibility.
Before Rupeek, I studied BTech (Naval Architecture and Ocean Engineering) at IIT Madras and with a minor degree in Operations Research. I’m currently pursuing an MBA at Indian Institute of Management Ahmedabad.

