At Levelwing Media / Mindgruve, I own marketing mix, pricing optimisation, and computer vision products end to end on AWS. I retrain the marketing mix model every six months, and its revenue projections track within 5% of actuals.
I developed Bayesian price elasticity and cross-SKU substitution models, and a promotion optimiser is onboarding its first production clients. I also use time-series decomposition and lift analysis to support scenario planning and budget recommendations.
I scope client problems into modelling work, define success metrics and validation approaches, and present findings to non-technical stakeholders. I’m also a technical mentor on model specification and validation, and a reference point on marketing mix modelling methodology.
Previously, at Domino's Pizza Netherlands B.V., I built customer segmentation and churn models for automated weekly scoring across 1M+ customer records and designed pricing and creative A/B tests. At Caranx Medical, I deployed a containerised inference service and developed computer vision and BERT-based NLP models for medical applications.
