Julieta Casafranca Bailey

Produced high-volume digital marketing assets for 600+ clients across web, social, and print, delivering conversion-focused layouts under tight deadlines while maintaining brand standards. Optimized asset production workflows to support large client volume.

Developed the documentary’s complete visual identity including posters, social graphics, and festival materials for international presentations, ensuring cohesive storytelling across digital and print touchpoints. Maintained brand consistency for festival distribution.

Led end-to-end design for 30+ digital-first branding and marketing projects, creating scalable visual systems and campaign assets that improved cross-channel consistency. Collaborated with founders and marketing teams to translate strategy into conversion-oriented visual solutions.

Designed internal communications, manuals, brochures, and illustrated content for corporate clients, adapting visuals for different audiences and media to maintain clarity and impact. Supported client accounts including Zafranal, Las Bambas, and Buenaventura.

Handled branding deliverables and created marketing assets under deadlines to reinforce client retention and support project delivery. Contributed to brand development and timely execution of design work.

Designed UX/UI interfaces for digital products using user-centered principles, improving usability and engagement through clear visual hierarchy and interaction design. Delivered responsive designs and basic front-end-ready assets.

M.S. in Project Management (in progress) at Cerem International Business School, expected completion Feb 2025.

International Program in Visual Design completed at Universitat de Barcelona beginning in 2017.

B.A. in Graphic Design from Pontificia Universidad Católica del Perú completed from 2013 to 2018.