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Julies CalvinJC
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Julies Calvin

@juliescalvin

Digital marketing executive specializing in full-spectrum SEO and AI search optimization for growth.

India
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What I'm looking for

I’m looking for a role where I can lead technical SEO and AI search optimisation, manage full site improvements, and collaborate cross-team to grow visibility, citations, and conversion results.

I’m a Digital Marketing Executive focused on full-spectrum SEO and website management, combining technical audits with on-page optimisation, content architecture, and schema markup. I build and improve sites end-to-end on WordPress, Shopify, and Wix—always tying changes back to measurable search visibility and user experience.

In my recent role at Kingdoms Retreats and Spas Pvt. Ltd., I led comprehensive technical SEO audits—resolving Core Web Vitals, crawl errors, indexing failures, mobile usability issues, and internal linking gaps. I implemented JSON-LD schema across multiple content types, validated via the Google Rich Results Test, and iterated through error resolution to improve structured data readiness.

I also specialise in generative search optimisation (GEO/LLMO) with proven AI citation presence across ChatGPT, Claude, Gemini, and Perplexity. I deploy strategies like entity optimisation, FAQ schema, authoritative content structuring, and configurations such as LLMs.txt and robots.txt to enable AI crawler access—then report progress through AI citation growth and visibility trends.

Previously, as a Senior Digital Marketing Executive at Green Impressions Private Limited, I owned SEO, e-commerce, and marketplace execution for Bagworldindia.com and Beyondbeleaf.in. I built WordPress and Shopify storefronts from scratch, managed Amazon Brand Stores end-to-end, handled Meta Ads and email marketing with Mailchimp, and used GA4, GSC, Microsoft Clarity, and Screaming Frog to continuously improve performance.

Experience

Work history, roles, and key accomplishments

KL
Current

Digital Marketing Executive

Kingdoms Retreats and Spas Pvt. Ltd.

Jan 2026 - Present (7 months)

Perform full technical SEO audits and resolve critical issues including Core Web Vitals, crawl/indexing failures, mobile usability, and internal linking. Lead AI search optimisation (GEO/LLMO) with schema markup, LLMs.txt/robots.txt configuration, and content strategy to build AI citation presence.

GL

Senior Digital Marketing Executive

Green Impressions Private Limited

Jan 2023 - Jan 2026 (3 years)

Owned end-to-end SEO, website, and e-commerce operations across two brands, including technical SEO audits, on-page optimisation, and continuous performance monitoring. Managed website builds (WordPress/Shopify), Amazon Brand Store/listings, and marketing activities such as Meta Ads, Mailchimp email campaigns, and analytics-driven CRO.

Education

Degrees, certifications, and relevant coursework

Jain University logoJU

Jain University

Master of Business Administration, Digital Marketing & E-Commerce

2021 - 2023

Completed an MBA in Digital Marketing & E-Commerce at Jain University in Bengaluru from 2021 to 2023.

SS

St. Alphonsa College of Arts & Science

Master of Commerce, Commerce

2019 - 2021

Completed a Master of Commerce at St. Alphonsa College of Arts & Science in Karungal from 2019 to 2021.

SS

St. Alphonsa College of Arts & Science

Bachelor of Commerce, Commerce

2016 - 2019

Completed a Bachelor of Commerce at St. Alphonsa College of Arts & Science in Karungal from 2016 to 2019.

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