Open to opportunities

JPM User

@jpmuser

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Experienced betting content creator and sports trading analyst.

United Kingdom

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What I'm looking for

I am looking for a role that values analytical insights and creativity, where I can continue to grow in a dynamic environment focused on sports and betting.

I'm an experienced iGaming content editor and betting analyst with a strong background in UK sports, odds, and SEO. I've successfully built a profitable horse racing brand on Twitter, gaining over 5,000 followers, and scaled a self-improvement page to 160,000+, showcasing my editorial judgment and audience growth capabilities.

My work combines analytical betting insights with structured content designed to engage and convert. I have collaborated with various clients and contributors, maintaining consistency across platforms while optimizing my outputs with SEO principles. My experience spans both independent and in-house roles, providing me with a unique perspective on the betting market from technical and consumer angles.

As a dedicated professional, I strive to communicate complex betting ideas clearly and build trust with my audience. I am passionate about creating high-quality content that resonates with bettors and enhances their experience in the betting space.

Experience

Work history, roles, and key accomplishments

Current

Horse Racing Content Creator & Tipster

Current

The Polytrack Prophet

Nov 2024 - Present (8 months)

Created all written betting content, including in-depth horse racing previews and analysis, combining form, market movement, and replays. Designed and managed a WordPress website to improve user experience and streamline content delivery, while building and managing a subscription-based business with over 300 paying members.

Content Creation SEO WordPress Social Media Growth Copywriting Customer Service Brand Identity

Racing Trader & Market Analyst

SIS.Ltd

Nov 2021 - Dec 2024 (3 years 1 month)

Priced and traded global horse racing and greyhound markets, gaining hands-on experience with live odds and market behaviour. Managed market liabilities and responded dynamically to betting patterns, enhancing understanding of risk, probability, and pricing strategy. Made real-time, high-pressure decisions in a fast-paced environment, applying insight to content that reflects sharp, informed betti

Trading strategies Statistical Analysis Risk Management Communication Market Analysis

Online Content Creator and Service Provider

JPM Enterprises

Jan 2022 - Mar 2023 (1 year 2 months)

Built a self-improvement brand on fitness, habits, and mindset, growing an audience of 163,000+ followers on X (Twitter) in under a year through consistent, value-driven content. Created daily written content under tight deadlines while balancing full-time work, demonstrating editorial discipline and audience insight. Applied SEO principles, content hooks, and conversion strategies to generate ove

Content Creation Social Media Growth SEO Copywriting Digital Marketing

Tipster

Racingjackk

Aug 2019 - Oct 2021 (2 years 2 months)

Created written betting content, including in-depth horse racing previews and analysis, combining form, market movement, and replays. Maintained high editorial standards to communicate complex betting ideas in a clear and trustworthy way, building trust and long-term engagement in a results-driven space.

Betting Content Creation Editorial Standards Trust Copywriting Statistical Analysis

Partner Admin Assistant

MoveGB

Sep 2017 - Jan 2020 (2 years 4 months)

Performed administrative tasks and remote work, ensuring effective communication with partners. Updated CMS and partner listings to ensure compliance with website standards.

Administration Remote Work Communication CMS Data Entry Compliance

Menswear Sales Assistant

Next Plc

Nov 2015 - Jul 2017 (1 year 8 months)

Provided excellent customer service, demonstrating strong people skills and teamwork. Gained commercial awareness by working in a retail environment.

Customer Service Sales Teamwork Commercial Awareness Communication Problem Solving

Data Entry Administrator

Cartmel & Co Solicitors

Jun 2015 - Jul 2015 (1 month)

Performed data entry in preparation for GDPR compliancy, ensuring accuracy and efficiency. Managed time effectively while working under pressure to meet deadlines.

Data Entry GDPR Compliance Time Management Administrative Support Document Management