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Matthew Stalley

@matthewstalley

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Experienced content executive in the betting industry with strong sports knowledge.

United Kingdom

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What I'm looking for

I am looking for a role that values innovation and customer engagement, where I can leverage my sports knowledge and content management skills to enhance user experiences.

I am an experienced professional with over 8 years in the betting industry, currently serving as an Onsite Content Executive at Flutter UK&I - Sky Betting and Gaming. My role involves managing onsite content for both app and desktop platforms, where I leverage my extensive sports knowledge to create engaging content and promotions tailored to key sporting events. My focus on customer communication and performance analysis has significantly enhanced user engagement and conversion rates.

Previously, I held positions as a Complaints Executive and Customer Experience Manager, where I honed my skills in customer service, complaint resolution, and stakeholder management. My ability to investigate disputes and provide empathetic solutions has earned me recognition as a trusted point of escalation for customer complaints. I am passionate about improving customer journeys and continuously seek innovative ways to enhance the overall experience.

Experience

Work history, roles, and key accomplishments

Current

Onsite Content Executive – Sports & Loyalty Lead

Current

Sky Betting and Gaming

Jan 2024 - Present (1 year 6 months)

Managed onsite content for App & Desktop versions, focusing on sports and loyalty initiatives. Created and implemented content plans for targeted sporting events, overseeing customer communications and promotion management.

Content Management Push Notifications Promo Management Stakeholder Management CMS Data Analysis Quality Control

Complaints Executive

Sky Betting and Gaming

May 2018 - Dec 2023 (5 years 7 months)

Handled escalated customer complaints, specializing in sports betting disputes. Investigated customer issues to ensure fair outcomes and identified root causes for process improvements.

Customer Service Investigation Root Cause Analysis

Customer Experience Manager

William Hill PLC

Jan 2017 - May 2018 (1 year 4 months)

Oversaw a busy city centre shop and managed a team of 4 staff, ensuring high levels of customer service. Managed shop finances, reported performance, and trained new team members.

Customer Service Team Management Financial Management performance reporting Staff Training Client Relationship Management

Education

Degrees, certifications, and relevant coursework

Crawshaw Academy

GCSE, General Studies

Achieved 9 GCSEs with grades ranging from B to C, demonstrating a solid foundation in core subjects. Developed foundational knowledge across various disciplines including English, Mathematics, Sciences, History, Business Studies, and French.