Joshua Gandara

I’m a Creative Director and Video Producer with over 15 years leading end-to-end video production, brand storytelling, and content strategy. I direct commercial, documentary, and digital content that translates client goals into a clear creative vision—from concept and scripting to storyboarding, production, and post. I lead teams on set and oversee production quality across every stage.

As Co-Owner at Cromatica LLC, I’ve delivered hundreds of projects, built long-term client relationships, and guided campaigns for commercial, nonprofit, and digital audiences. I also produce and teach digital media workflows, supporting student-led media productions and creating outreach and enrollment content that strengthens brand presence through storytelling.