Open to opportunities

Gisel Fernandez

@giselfernandez

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Senior creative producer specializing in video, motion graphics, and cross-platform content strategy.

United States

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What I'm looking for

I seek a leadership role in creative production where I can lead teams, craft cross-platform storytelling, and deliver measurable audience growth.

I am a senior creative producer with 6+ years delivering multimedia content—video production, motion graphics, animation, and digital storytelling—across broadcast and digital platforms. I lead end-to-end production, from concept and scriptwriting to post-production, ensuring brand-aligned, audience-first work.

At WNCT-TV and Designity I drove content strategies that boosted engagement and expanded audience reach, directed shoots, supervised editing and sound design, and mentored junior producers. I blend technical mastery of Adobe Creative Cloud with creative vision to produce high-impact campaigns and commercials.

I also teach and consult on video editing and motion graphics, emphasizing storytelling, visual communication, and data-informed content strategies. I seek roles where I can lead creative teams, scale cross-platform storytelling, and deliver measurable audience growth.

Experience

Work history, roles, and key accomplishments

Current

Creative Services Producer

Current

WNCT-TV

Jan 2023 - Present (2 years 9 months)

Led production teams for timely broadcasts and developed cross-platform content strategies that expanded audience reach and improved consumption metrics.

Video Production Storytelling Adobe Premiere Pro Motion Graphics Team Leadership Content Strategy Post production

Senior Creative Producer

Designity Inc

Mar 2024 - Jun 2025 (1 year 3 months)

Led end-to-end creative development and production of video, animation, and digital campaigns, directing shoots and post-production to boost target audience engagement.

Creative Direction Motion Graphics Animation Video Production Adobe After Effects Editing Client Management

Adjunct Professor

Pitt County Community College

Aug 2023 - May 2024 (9 months)

Taught video editing and motion graphics using Adobe Premiere Pro and After Effects, providing hands-on training and constructive feedback to improve students' technical and creative skills.

Teaching Adobe Premiere Pro Adobe After Effects Motion Graphics Color Correction Audio Editing visual communication Curriculum Development

Commercial Producer

WNCT-TV

May 2021 - Dec 2022 (1 year 7 months)

Produced high-quality commercials from concept through delivery, collaborating with sales and clients to align content with brand messaging and achieve client satisfaction.

Shooting Editing Project Management Adobe Premiere Pro

Communications & Social Media Strategist

Various Clients

Jun 2018 - Apr 2021 (2 years 10 months)

Developed and executed content strategies and UGC/influencer campaigns, increasing social media presence and driving organic reach on platforms like YouTube, TikTok, and Instagram.

Social Media Strategy Content Strategy Video Editing TikTok Instagram Reels Analytics

Education

Degrees, certifications, and relevant coursework

The Art Institute of Charlotte

Bachelor's, Digital Film and Video Production

2015 - 2018

Completed a Bachelor's program focused on digital film and video production, gaining practical skills in video production, editing, and motion graphics.