Joshua Akoro

I turn research, customer psychology and commercial thinking into conversion copy and creative strategy. I focus on the questions before the words: why customers hesitate, what they want, and where journeys break down.

Through Pascal's 2024 copywriting mentorship, I was selected from more than 200 writers into the final three and led the group on live client work. I researched businesses and audiences, mapped strategy and creative direction, wrote copy, and reviewed work into coherent client deliverables.

I've studied more than 2,000 online businesses using a structured Claude research engine I built to examine customer journeys, messaging, acquisition flows, lead capture, funnels and offers. That work led to Zero Drop, a framework for finding the small leaks across email, funnels, messaging and lead capture.

I create landing pages, email sequences, paid-media concepts, marketing audits, product copy and SMS. I use AI to research, challenge assumptions and pressure-test ideas, while keeping human judgment responsible for the final work.