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Joseph Lawrence

@josephlawrence

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Digital strategist and environmental scientist blending growth marketing with geospatial analysis.

Nigeria

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What I'm looking for

I seek a data-driven, impact-focused role combining digital growth, GIS/spatial analysis, and science communication at an organization valuing strategic thinking and measurable outcomes.

I am a digital strategist and environmental scientist who combines growth marketing, data analytics, and science communication to drive measurable audience and impact growth. I have built organic communities (10k+ on Twitter), executed campaigns for major brands, and produced research-driven geospatial visualizations for operational decision-making.

My background includes hands-on meteorological data collection and GIS mapping at the Nigerian Meteorological Agency, leadership of operations at a medical facility, and freelance social media strategy for Web2 and Web3 clients. I bring strong rhetorical skills, field research experience, and a proven ability to translate complex environmental data into engaging content.

I seek roles that marry strategic thinking and data-driven decision-making with meaningful communication, where I can apply my skills in digital growth, GIS/spatial analysis, AI-awareness, and science communication to deliver measurable results.

Experience

Work history, roles, and key accomplishments

Current

Social Media Strategist

Current

Freelance

Sep 2020 - Present (5 years 4 months)

Managed and grew social accounts for Web2 and Web3 brands, executed digital campaigns increasing brand visibility for clients including Jiji Nigeria and Guinness Nigeria, and optimized content and metrics to boost engagement and conversions.

Social Media Strategy Campaign Management Content Strategy Performance Analytics Brand Partnerships Audience Growth

Growth Lead

KaganTech/XtraSpace

Jun 2024 - Dec 2025 (1 year 6 months)

Designed and executed growth strategies that increased followers and engagement by over 400% across brand and media communities, creating viral content and optimizing campaigns via weekly analytics-driven adjustments.

Growth Strategy Content Creation Community Engagement Campaign Optimization Viral Marketing

Research & Administrative Intern

Nigerian Meteorological Agency

Jan 2024 - Feb 2025 (1 year 1 month)

Conducted observation, collection, and validation of surface and synoptic meteorological data to WMO/NiMet standards and contributed to synoptic and climatological reports while supporting forecasting through GIS-based visualizations.

GIS Synoptic Analysis Forecast Support Report Preparation

Facility Manager

JahsStrength Medicals and Maternity

Sep 2023 - Jun 2024 (9 months)

Oversaw daily operations of a medical and maternity facility, coordinating a 6-person team, improving patient flow and records management, and implementing procedures and inventory controls to reduce wait times and prevent stock shortages.

Operations Management Team Supervision Inventory Management Procurement

Education

Degrees, certifications, and relevant coursework

National Open University of Nigeria

Bachelor of Science, Environmental Science & Resource Management

2020 - 2024

Grade: Second Class Honours

Activities and societies: Bachelor's thesis: "Sustainable water resource management in a changing climate: A case study in Delta State Nigeria"; produced geospatial visualizations to support weather briefings.

Completed a Bachelor of Science in Environmental Science & Resource Management with second class honours and strong final-semester performance (4.8+ CGPA across last three semesters).