At Astra Motor, I turn sales, channel, distribution, pricing, promotion, and CRM data into actions for a nine-branch retail network and its POS channels in NTB. In 2026, regional unit sales volume reached 110% of target and net profit reached 131.5%.
I built 10+ Power BI models for business reviews and a Python ETL pipeline that brings sales, market, prospect, event, and CRM data into refreshable dashboards. I also built an end-to-end leads funnel dashboard; inbound digital-lead conversion reached 55.4% against 48%.
My work includes market-share gap analysis, event and outlet productivity reviews, and monthly profit-and-loss and OPEX variance reviews. I won 2nd place at AMQC 2024, and earlier designed tooling in SolidWorks at PT Chemco Harapan Nusantara to reduce excess aluminum casting material.
