I've led Growth Analytics at Neo Financial, building automated data pipelines and reporting that optimized marketing campaigns and scaled by 95%. I also developed financial models for reward subscription plans that delivered $1M per month in cashback cost savings and supported eight product and feature launches.
At SDK Tek Services, I founded and lead a Business Analyst Centre of Excellence, standardizing methodologies through job aids, training, working groups, and mentoring. I facilitate data governance, model complex investment decisions, and guide Microsoft Fabric architecture and data-platform migration work across a 20-person cross-functional team.
My work combines qualitative and quantitative analytics, customer funnel and cohort analysis, forecasting, experimentation, causal inference, churn and LTV modeling, and executive storytelling. I've built KPI definitions and automated Looker and Lightdash dashboards for nine functional teams, providing daily reporting to founders and C-suite leaders.
Alongside industry work, I teach Business Statistics & Analytics at Mount Royal University, translating probability, hypothesis testing, regression, and visualization into practical business frameworks. Earlier, I led market research at SAIT and delivered governance, controls, and risk consulting across seven KPMG client engagements.
