Open to opportunities

João Cunha

@joocunha

Message

Creative multilingual junior copywriter passionate about engaging narratives.

Netherlands

Message

What I'm looking for

I am looking for a role that values creativity and offers opportunities for growth in digital content and brand strategy.

I am a creative and multilingual junior copywriter driven by a passion for crafting engaging, user-centric narratives that resonate with diverse audiences across digital channels. My academic background, including a Master's in English Literature and Culture, provides a strong foundation in advanced storytelling and persuasive communication. I bring hands-on experience in digital content creation, including web design, photography, video production, and SEO, with a focus on enhancing user experience for a gastronomic brand.

Currently, I contribute to La Grappe d'Or in Echternach, where I apply UX principles to design the website's visual layout and intuitive user experience. I capture and edit photography to showcase the restaurant's ambiance and cuisine, develop engaging website copy, and implement foundational SEO best practices for improved site visibility. My role also involves producing compelling video content for social media, enhancing the restaurant's online presence and engagement.

In addition to my work at La Grappe d'Or, I am honing my advanced copywriting techniques through an online course with Wordtonic, focusing on persuasive writing, content strategy, and brand voice development. I am eager to apply my unique blend of narrative expertise and practical digital skills to drive impactful messaging and foster strong audience engagement.

Experience

Work history, roles, and key accomplishments

Current

Brand Communicator

Current

Oakberry

Jan 2024 - Present (1 year 5 months)

Increased brand awareness and customer loyalty by effectively communicating brand values and product benefits to a diverse international clientele. Applied insights from diverse customer interactions to inform and refine brand messaging strategies, demonstrating a focus on audience understanding.

Brand Awareness Product Messaging Communication

Current

Junior Copywriter

Current

La Grappe d'Or

Jan 2020 - Present (5 years 5 months)

Contributed to the comprehensive website rebranding and development, applying UX principles to design the website's visual layout and intuitive user experience. Captured and edited all necessary photography to visually showcase the restaurant's ambiance and cuisine, enhancing the user's visual journey.

Photography Video Production SEO Customer Service Communication

Education

Degrees, certifications, and relevant coursework

University of Amsterdam

Master in English Literature and Culture, English Literature and Culture

Explored the history and theory of literature in English, examining its complex relationship with various media, including digital forms and visual arts. Cultivated advanced skills in critical literary analysis, argumentation, and understanding how cultural products reflect and influence societal issues. Provided a strong foundation for interpreting and communicating complex narratives effectively

University of Luxembourg

Bachelor in European Cultures - English Studies, European Cultures - English Studies

Provided a strong foundation in English literature and linguistics, emphasizing critical analysis and advanced writing. Developed compelling narratives and fostered critical thinking for effective communication. Cultivated independent research skills and an understanding of diverse cultural contexts for effective communication.