João Carlos

I’m a Product Designer with over 3 years of experience in end-to-end digital product development, working from Discovery and UX Research to prototyping and delivery. I focus on user-centered solutions, structuring problems through clear information and experience models.

I lead design processes using User-Centered Design (UCD) and Continuous Discovery, planning and conducting UX research such as user interviews, benchmarking, usability testing, and hypothesis validation. I translate findings into user journeys, user flows, wireframes, and high-fidelity prototypes in Figma.

I collaborate closely with Product, Engineering, and Business teams to define and implement user-centered solutions. I also facilitate design reviews and alignment sessions, ensuring stakeholders validate direction and outcomes.

Beyond core UX work, I develop and evolve Design Systems and component libraries to improve consistency, scalability, and delivery efficiency. I apply Artificial Intelligence to support research, ideation, documentation, and prototyping—helping teams move faster while staying grounded in user needs.