Open to opportunities

Jonathan Yu

@jonathanyu

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Senior Visual/UX Designer passionate about user-centric, accessible design.

United States

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What I'm looking for

I am looking for a role that values creativity and collaboration, where I can continue to grow and contribute to impactful design projects.

I am a Senior Visual/UX Designer with a strong commitment to user-centric and accessible design. My passion lies in elevating digital experiences through thoughtful UX strategies that align with business goals. I have successfully led high-impact web projects at Salesforce, where I redesigned the Salesforce Platform and Salesforce.org webpages, resulting in a 20% increase in user retention and a significant boost in customer satisfaction.

Throughout my career, I have directed design initiatives for major events like Dreamforce, enhancing attendee engagement by 30%. My experience includes delivering 60 high-impact websites and optimizing SEO and messaging, which contributed to a 20% increase in organic traffic. I thrive in collaborative environments, working closely with cross-functional teams to ensure that our design strategies meet user needs while adhering to accessibility standards.

As a mentor to junior designers, I am dedicated to fostering talent and ensuring consistent design quality across all projects. My goal is to create meaningful, inclusive user experiences that resonate with diverse audiences and drive business success.

Experience

Work history, roles, and key accomplishments

Senior Designer

Salesforce

Feb 2024 - Jun 2026 (2 years 4 months)

Led web design for Salesforce Platform and AI pages, including Salesforce AI, Custom AI Builder, Trusted AI, and Data Privacy, to support major AI product launches at Dreamforce and contribute to a 20% increase in organic traffic. Delivered 60 high-impact websites and updated 200 UI elements and brand assets, optimizing SEO, messaging, and engagement through scalable design systems and cross-platf

Web Design AI SEO UI Design Systems Cross Platform Style Guides UX Strategy Mentoring

Senior Associate Designer

Salesforce.org

Feb 2022 - Feb 2024 (2 years)

Led web design initiatives for nonprofit and education solutions, collaborating with cross-functional teams to create and launch product marketing pages that showcased customer-focused offerings. Conducted user research and developed wireframes and prototypes to align design strategy with user needs and stakeholder objectives, which streamlined the development process, reducing time to market.

Web Design Product Marketing User Research Wireframing Prototyping User Experience Workflow Optimization Design Operations Team Management

Associate Designer

Salesforce.org

Aug 2019 - Feb 2022 (2 years 6 months)

Collaborated with internal teams, global stakeholders, and external partners to lead creative direction for Salesforce.org's website, marketing campaigns, and flagship events including Dreamforce, Higher Ed Summit, and Nonprofit Summit. Executed end-to-end design solutions across digital and print mediums, developing UI/UX websites, social media assets, event presentations, logos, email campaigns,

Creative Direction UI UX Design Marketing Campaigns Digital Design Print Design Social Media Assets Logo Design Typography

Education

Degrees, certifications, and relevant coursework

University of California, Davis

Bachelor of Arts in Design, Product Design

Completed a Bachelor of Arts in Design with an emphasis in Product Design. This program provided a strong foundation in design principles and their application to product development.