jolin tsai

- Served as Creative Director on 20+ cross-disciplinary projects, including exhibitions, public art and immersive experiences.

- Worked with government agencies, corporate brands and cultural venues to plan large-scale exhibitions, including the Directorate General of Highways (MOTC), Tainan City Government, New Taipei City Government, GIANT and Taichung Aquarium.

- Together with my team, delive

MoonShine Animation is a leading VFX/animation company based in Taipei, Taiwan. Its clients includes ASUS, Acer, Mercedes-Benz, Nike and some of the biggest global brands.

Have been leading marketing dept. with 3 members, establishing MoonShine Animation's branding and delivering VFX/animation knowledge through own social media, lectures and forums.

• Managed social media platform such as Medi

YOTTA is a start up focusing on crowdfunding online courses. Served as a Marketing Manager, planned and executed various course launching campaigns, maintained brand image and wrote
brand contents. G

• Collaborated with over 30 teachers, tutors or organizations to promote online courses.
• Led the re-branding project with internal designers, including logos, brand image, website and visual redes

Showcase was a start-up founded in October, 2015. It is a platform for artists to find casting calls and for crews to find talents. I was the co-founder and was in charge of building the platform, business planning and marketing.

• Collaborated with 40 crews / agencies / production houses, helped them cast talents.
• Planned and executed marketing campaigns to raise brand awareness and recruit me

Promoted different clients and products with campaigns, special projects, shows and digital marketing solutions.Several key projects executed are listed as below:

• Taiwan Beer Honey Beer Product Launch Teaser Campaign Successfully executed the teaser campaign for Taiwan beer’s new product Honey Beer,creating both buzz and product awareness. Sales of the new product was 4 times better than previo

Worked as an account executive for the world’s largest chain restaurant: McDonald’s. Responsible for both ATL (manage TVC and newspaper ads execution schedule and budget) and BTL (manage key visual and related POSM development.) Has executed 2 key campaigns and 2 family marketing promotions. Including:
• 2013.5-2013.6 Happy Meal Pokemon
• 2013.6-2013.7 Happy Meal Hello Kitty & Voov
• 2013.6-2013.8

Was mainly responsible for arranging schedules and meetings for Chief Creative Officer, Executive Creative Director (who is from Philippines) and Creative Partner. Others include planning and submitting annual advertising awards. Have assisted submitting 4 advertising awards:
• 2013.3 Adfest
• 2013.4 7+ (Leo Burnett Worldwide Assessment)
• 2013.4-2013.5 Asia Marketing Effectiveness & Cannes Lions

Aug 2010