John Buckell

I’m a Design Director with nearly two decades of experience crafting digital products and brand experiences for global clients. I bridge creativity and usability—mentoring teams, refining interaction models, and translating complex systems into elegant, intuitive interfaces. I’m at my best when solving ambiguity, modernising legacy experiences, and bringing clarity through design craft and prototyping.

Right now, I partner with agencies and in-house teams to elevate digital experiences through UX leadership, design systems, and rapid prototyping. As a freelance Design Director, I support European clients in modernising products and improving usability across complex workflows—working across Barcelona, London, and remote.

From 2011 to 2025, I led multidisciplinary teams at MomentumWorldwide to create digital experiences for world-class availability brands, including SAP, American Express, Chevrolet, and The Balvenie. I directed UX and UI for a large-scale, accessible public installation for Contact SAP SmartTable, designed interactive fan games and digital activations for American Express at Wimbledon, and helped conceptualise a “world-first” AI ambassador using conversational design and Unreal Engine for Chevrolet. I also mentored design teams across global offices, improving design QA, UX consistency, and process efficiency.

Earlier in my career, I progressed from Junior to Senior Designer in CRM and customer engagement, delivering cross-channel digital campaigns for major consumer brands. I’ve worked closely with developers and strategists to evolve best practices in digital design, accessibility, and data-driven personalisation—iterating in tools like Figma and communicating ideas through strong prototypes.