Open to opportunities

Joel Shirajiruh

@joelshirajiruh

Senior graphic designer and brand strategist blending architectural precision with compelling brand identities and visual narratives.

Kenya

Message

What I'm looking for

I’m looking for a brand-focused creative role where I can lead identity systems and visual strategy end-to-end, collaborate with marketing and stakeholders, and deliver measurable results through design excellence.

I’m a highly motivated creative professional with over 8 years of experience translating complex brand strategies and communication goals into compelling visual narratives. My dual background in Architecture and Graphic Design gives me a rare blend of structural precision and aesthetic creativity.

I’m expert in the full Adobe Creative Suite, 3D design, motion graphics, and brand identity systems—and I consistently deliver measurable results. I’ve led brand strategy and execution across conservation foundations, consumer brands, architecture firms, and startups across Kenya, Morocco, and internationally.

In my recent roles, I led end-to-end brand strategy to ensure consistency across marketing materials and communication channels, conceptualizing logos, websites, brand guidelines, and user interfaces. I also guided full brand identity and strategic communication work for wildlife conservation, while supporting development of brand identities that have been in active use nationally and internationally since 2018.

Experience

Work history, roles, and key accomplishments

Current

Brand Developer Consultant

Current

Kakamega Forest Heritage Foundation

Jan 2018 - Present (8 years 3 months)

Partnered with foundation leadership to develop a brand identity communicating the environmental conservation mission. Designed and implemented a complete brand strategy including logo, messaging, and visual style guidelines, which has been actively used nationally and internationally since 2018.

Brand Communications Brand Identity Design Logo Design Brand Strategy visual communication Adobe Creative Suite

Freelance Graphic Designer

Parasol

Sep 2025 - Feb 2026 (5 months)

Delivered end-to-end brand and design solutions for a natural baby care products company. Designed packaging, social media content, digital marketing materials, and brand identity assets aligned to a clean, modern aesthetic across digital and print platforms.

Brand Identity Design Packaging Design Social Media Design Brand Consistency Adobe Creative Suite

Brand & Marketing Strategist

Tsavo Heritage Foundation

Jan 2022 - Dec 2024 (2 years 11 months)

Led brand strategy to improve the foundation’s visibility and stakeholder engagement for wildlife conservation. Produced full brand identity design and created marketing collateral, event materials, and strategic communication assets.

Brand Strategy Brand Identity Design Stakeholder Engagement Marketing Collateral Strategic Communications Adobe Creative Suite

Brand Strategist & Lead Designer

Lakewood Crystal Group Ltd

Dec 2023 - May 2024 (5 months)

Led development and implementation of a comprehensive brand strategy to ensure consistency across marketing materials and communication channels. Conceptualized and designed logos, websites, brand guidelines, marketing materials, and user interfaces.

Brand Strategy Logo Design Website Design UI UX Design Brand Guidelines

Architectural Graphic Designer

Tarik Lakhmiri Architectes

Jan 2017 - Jan 2023 (6 years)

Served as Lead Graphic Designer overseeing visual communication materials for the architecture firm. Created architectural project visuals including presentations, renderings, and 3D models, and developed a graphic design strategy to maintain brand consistency across channels.

Architectural Visualization 3D Modeling Presentation Design Brand Consistency Design Strategy Cinema 4D Blender

Integrated Design Lead

Intric8 Design and Build

Jan 2015 - Jan 2017 (2 years)

Spearheaded integration of architectural and graphic design across all project phases. Translated architectural plans into visual representations for clients, including 3D models and presentations, and led the design and production of graphic assets to ensure brand consistency.

Architectural Visualization 3D Modeling Presentation Design Brand Consistency Adobe Creative Suite Client Communication

Design & Planning Intern

Nyeri County

Jan 2014 - Jan 2015 (1 year)

Assisted senior architects and planners in developing visually compelling urban planning proposals. Produced graphic representations of urban planning data including maps, infographics, and presentations.

Infographics Presentation Design Data Visualization Adobe Creative Suite

Visual Communication Intern

Hamisi G Manda Architect A687

Jan 2012 - Jan 2014 (2 years)

Supported graphic design needs across the department by producing presentations, reports, and visual communication materials. Built experience at the intersection of design and urban planning.

visual communication Presentation Design Report Design Adobe Creative Suite