Open to opportunities

Joel Macquene

@joelmacquene

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Creative business leader with expertise in brand development and operations.

South Africa

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What I'm looking for

I am seeking a role that allows me to leverage my skills in business development and operations while contributing to impactful projects in a collaborative environment.

I am a highly adaptable and creative business leader with a strong entrepreneurial mindset. As the Partner and Director of Operations at Nice Beverage Company, I have successfully spearheaded brand development and financial modeling, leading to export success in eight U.S. states. My experience includes implementing new operational processes that increased product completion efficiency by 50% and managing supplier and stakeholder relationships across various sectors.

In addition to my role at Nice Beverage Company, I have been involved in freelance business development, where I developed strategic campaigns for clients like Brew Kombucha and Nektar Media. My commitment to social impact is evident through my co-leadership of initiatives that foster community-building and partnerships, such as the collaboration between Patta and Tygerberg Hospital. I thrive in interdisciplinary environments, focusing on sustainability and continuous improvement.

With a background in sales and operations, I have driven international brand recognition and customer satisfaction through strategic storytelling and engagement. My educational foundation in Economics and Business Economics from Maastricht University, combined with my certifications in data fundamentals and sustainability, equip me with the analytical and creative skills necessary to excel in dynamic business landscapes.

Experience

Work history, roles, and key accomplishments

Current

Business Development

Current

Freelance

May 2020 - Present (5 years 1 month)

Developed strategic campaigns for various clients, including Brew Kombucha and Nektar Media. Co-led a social impact initiative between Patta (NL) and Tygerberg Hospital Children’s Trust, and facilitated Viva Con Agua’s expansion into Cape Town through partnerships and community-building. Also facilitated event management for the FLOW SA restoration project.

Campaigns Social Impact Partnership Development Community Building Event Management Business Development Project Coordination

Current

Partner & Director of Operations

Current

Nice Beverage Company (Pty) Ltd

Aug 2020 - Present (4 years 10 months)

Spearheaded brand development and financial modelling for a disruptive wine portfolio, achieving export success in 8 U.S states. Implemented new process systems, increasing product completion efficiency by 50%, and managed supplier and stakeholder relationships across winemaking, warehousing, and international export. Established best practices for business operational activities, overseeing daily

Financial Modelling Brand Development Process Optimization Project Management Stakeholder Management D2C Supply Chain Management

Intern

Drybath (Pty) Ltd

Mar 2018 - Aug 2018 (5 months)

Supported supply chain management by capturing and categorizing data on potential buyers and suppliers. Assisted with fundraising and campaign strategies for a waterless hygienic solution by developing the project.

Supply Chain Management Fundraising Campaign Strategy

WASH Fundraising & Organizational Development Volunteer

Viva Con Agua

Sep 2016 - Sep 2017 (1 year)

Supported WASH fundraising initiatives and organizational development through events and festivals. Facilitated the introduction of Viva Con Agua (DE) to Cape Town through partnership development.

Fundraising Organizational Development Event Coordination Partnership Development Community Engagement

Sales & Operations

Float Apparel (Pty) Ltd

Feb 2018 - Mar 2020 (2 years 1 month)

Achieved 100% customer satisfaction by aligning sales and brand identity, and drove international brand recognition at Neighbourgoods market through strategic storytelling and customer engagement. Collaborated with the production team and managed e-commerce operations, including inventory and online orders across South Africa, utilizing cloud-based systems.

Sales Brand Identity Customer Engagement Inventory Management Cloud Based Systems Operations Management Production Management

Project Coordinator & Team Manager

Love Foundation

Sep 2015 - Mar 2020 (4 years 6 months)

Expanded the network across 4 European cities, raising over €10,000, and led the Cape Town Chapter as project coordinator and team manager. Coordinated creative social impact projects across South Africa and Europe with a global network of artists, students, and activists.

Project Coordination Team Management Fundraising Social Impact Event Management Community Engagement