JM
Open to opportunities

Joel Macquene

@joelmacquene

Creative business leader with expertise in brand development and operations.

South Africa

What I'm looking for

I am seeking a role that allows me to leverage my skills in business development and operations while contributing to impactful projects in a collaborative environment.

I am a highly adaptable and creative business leader with a strong entrepreneurial mindset. As the Partner and Director of Operations at Nice Beverage Company, I have successfully spearheaded brand development and financial modeling, leading to export success in eight U.S. states. My experience includes implementing new operational processes that increased product completion efficiency by 50% and managing supplier and stakeholder relationships across various sectors.

In addition to my role at Nice Beverage Company, I have been involved in freelance business development, where I developed strategic campaigns for clients like Brew Kombucha and Nektar Media. My commitment to social impact is evident through my co-leadership of initiatives that foster community-building and partnerships, such as the collaboration between Patta and Tygerberg Hospital. I thrive in interdisciplinary environments, focusing on sustainability and continuous improvement.

With a background in sales and operations, I have driven international brand recognition and customer satisfaction through strategic storytelling and engagement. My educational foundation in Economics and Business Economics from Maastricht University, combined with my certifications in data fundamentals and sustainability, equip me with the analytical and creative skills necessary to excel in dynamic business landscapes.

Experience

Work history, roles, and key accomplishments

FR
Current

Business Development

Freelance

May 2020 - Present (5 years)

Developed strategic campaigns for various clients, including Brew Kombucha and Nektar Media. Co-led a social impact initiative between Patta (NL) and Tygerberg Hospital Children’s Trust, and facilitated Viva Con Agua’s expansion into Cape Town through partnerships and community-building. Also facilitated event management for the FLOW SA restoration project.

NL
Current

Partner & Director of Operations

Nice Beverage Company (Pty) Ltd

Aug 2020 - Present (4 years 9 months)

Spearheaded brand development and financial modelling for a disruptive wine portfolio, achieving export success in 8 U.S states. Implemented new process systems, increasing product completion efficiency by 50%, and managed supplier and stakeholder relationships across winemaking, warehousing, and international export. Established best practices for business operational activities, overseeing daily

DL

Intern

Drybath (Pty) Ltd

Mar 2018 - Aug 2018 (5 months)

Supported supply chain management by capturing and categorizing data on potential buyers and suppliers. Assisted with fundraising and campaign strategies for a waterless hygienic solution by developing the project.

FL

Sales & Operations

Float Apparel (Pty) Ltd

Feb 2018 - Mar 2020 (2 years 1 month)

Achieved 100% customer satisfaction by aligning sales and brand identity, and drove international brand recognition at Neighbourgoods market through strategic storytelling and customer engagement. Collaborated with the production team and managed e-commerce operations, including inventory and online orders across South Africa, utilizing cloud-based systems.

Education

Degrees, certifications, and relevant coursework

Maastricht University logoMU

Maastricht University

Bachelor of Science, Economics & Business Economics

Specialised in International Business Economics, with a major in Microeconomics. This was an internationally accredited program.

Corvinus University of Budapest logoCB

Corvinus University of Budapest

Exchange Program, Economics & Business Economics

Participated in an internationally recognised Erasmus exchange programme. Was one of two students selected for the exchange programme in Hungary.

Tech stack

Software and tools used professionally

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