Joel Lavrell
@joellavrell
Social Media Marketing Specialist at Filmstaden, owning organic social content and coordinating European campaigns.
SwedenWhat I'm looking for
At Filmstaden, I independently own the organic social media content process in Sweden, from research and planning through production, coordination, publishing, and performance reporting. I also serve as the central Swedish contact for the European social media team within Odeon Cinemas Group.
I plan and localize social campaigns, support them with advertising, and report on local, nationwide, and European activity. My work also includes channel strategy, analytics, community management, and event and red carpet content.
At Filmstaden, I manage the website and app in Episerver (Optimizely) and Contentful. I also manage collaborations with distributors and influencers.
Earlier, I worked on content, digital channel strategy, SEO, and sales at NextSolution, and on social media and digital content at Ticketmaster and Hammarby Fotboll. I’m looking for an engaging workplace where I can grow and contribute my marketing knowledge.
Experience
Work history, roles, and key accomplishments
Social Media Marketing Specialist
Filmstaden
Jul 2021 - Present (5 years 4 months)
Responsible for all organic social media content in Sweden, reporting to the Nordic Marketing Manager. Serves as the central Swedish point of contact for the European social media team within Odeon Cinemas Group, owning the full organic social media content process from research and planning to production, coordination, publishing, and performance reporting.
Content Manager
NextSolution
Jan 2021 - Jun 2021 (5 months)
Social Media Manager for the SEO agency, handling content creation, digital channel strategy, SEO, and sales.
Content Producer & LIA Internship
Filmstaden
Nov 2020 - Jan 2021 (2 months)
Internship focusing on social media and web, content creation, channel strategy, community management, video and image editing, CMS, and SEO.
Handled digital communication, social media, content creation, campaigns, analytics, copywriting, imagery, advertising, SEO, WordPress, and CSS. Independent LIA internship and an extended part-time role.
Social Media, Content & Photographer Assistant
Hammarby Fotboll
Feb 2019 - Sep 2019 (7 months)
Assisted with social media, content creation, and photography for the football club.
Education
Degrees, certifications, and relevant coursework
Nackademin
Yrkeshögskoleexamen, Digital Communication - Social Media
2019 - 2021
Completed a vocational higher education program in Digital Communication with a focus on Social Media, covering topics such as advertising, SEO, analytics, and crisis management.
Stadsmissions Folkhögskola
Course, Communication
2019 - 2019
Completed a half-year course in written communication, argumentation, messaging, photo layout, and social media.
Sundbybergs Folkhögskola
Course, Film and Video Production
2018 - 2018
Completed a half-year course in video editing, special effects, sound, color grading, short films, and film theory.
Stockholms Universitet
Course, Pedagogy and Leadership
2010 - 2010
Completed a half-year course in pedagogy, didactics, sports, and leadership.
Tech stack
Software and tools used professionally
Availability
Location
SwedenAuthorized to work in
Salary expectations
Job categories
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