Jia Yin L

Designed end-to-end experiences for all core payment flows at VAMA, including sending and requesting money, bill splitting, linking bank accounts, adding cards, and withdrawing funds. Collaborated closely with Product Managers and Senior Developers to deliver intuitive, user-centered solutions that align with business goals and technical requirements.

In-charged of B2C Singapore, Thailand & new market for 2024. Tackled complex product challenges with payment workflows. Collaborated across teams (Product, Marketing, Transaction Monitoring and Engineers) to deliver the successful launch of YouTrip 2.0 (re-branding + Virtual Card).

Partnered with directors and bankers at Standard Chartered Bank to translate complex ideas into clear, impactful visual presentations. Delivered brand-compliant designs while balancing analytical thinking and creative problem-solving for the Global Industries Group.

Led end-to-end design of high-impact business proposals (RFPs) for DBS Bank’s global Sales team, delivering visually compelling, brand-aligned materials under tight deadlines. Collaborated with multiple stakeholders to ensure print and digital outputs met the highest standards in design, color accuracy, and image quality.

Worked closely with Art Director against project objectives and delivered on expectations within tight deadlines for National University of Singapore (NUS) Open House 2018 publications.

Worked on packaging designs for multiple brands with teams in a fast-paced working environment. Executed SK-II advertisement on in-flight magazine and marketing ideas based on chosen theme.

Created solutions to communicate the core message behind sermon series and designed for annual conferences and festive seasons. Solutions are applied from print work to social media campaigns. Handled the entire design process from conceptualisation to execution for each project.

Completed a Specialist Diploma in User Experience & Digital Product Design. Focused on developing skills in UX/UI design and digital product development.

Pursued a Bachelor in Communications Design, gaining expertise in various aspects of communication and design principles. This program provided a strong foundation in visual communication.