At Rovio, I design systems and UI/UX for Angry Birds 2, shaping the first session for more than 3 million installers. My work has improved D1 by 6% and D7 by 3% in A/B tests, while a new fail-state experience with 20 mode-specific variants increased in-app revenue by 7%.
I start with rules, rewards, research, and evidence before screens. I redesigned a core mechanic that players did not understand, and 9 out of 10 playtesters could explain it back.
Previously at Socialpoint (Zynga), I turned Top Troops!' game modes into a navigable world map and owned a design system that reduced build time by roughly 40%. I also introduced Figma at the company and mentored a design intern from briefs through shipped work.
I've also been the only designer at YEGO Urban Mobility, rebuilding the rider journey to increase completed bookings by 20%, and founded Sayperk, a perk marketplace validated through 12 HR interviews. I build in Figma, Unity, and Webflow, and care about the hidden details that make products feel considered.
