I've delivered business intelligence for the Portland Trail Blazers, turning campaign performance, ticket sales, fan engagement, and premium buyer behavior into strategies for sales, marketing, and content leaders.
I analyzed 60,000+ customer records to develop six fan personas, including two that exposed ticketing-audience gaps. I also built premium-sales reporting across courtside, club, and suite products and led season-planning presentations for C-suite executives and department heads.
At Moda Health, I built five self-service Power BI dashboards and used geographic market research, competitive analysis, SAS, and product data to identify growth opportunities that supported expansion into Idaho and Washington.
My background also includes military intelligence with the United States Army Reserve, where I synthesize information from multiple sources into clear, actionable assessments for senior leadership. Across sports, healthcare, and intelligence, I bring analytical discipline, data storytelling, and practical decision support.
