Open to opportunities

Jessica Harumi

@jessicaharumi

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Senior brand and digital designer bridging brand discovery and AI-first UX.

Brazil

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What I'm looking for

I’m looking for a role where I can lead high-impact brand + digital work, build scalable design systems in Figma, and connect usability with AI-first product discovery—collaborating cross-functionally to turn complex data into clear, compelling experiences.

I’m an innovative senior brand and digital designer with 8 years of professional experience, specializing in high-impact brand design, digital design, and usability. I bring strong visual judgment and a bias for action—rethinking visual identities for global brands and translating complex data and HR tools into user-centric outcomes.

I design and lead end-to-end experiences—from advanced UI/UX interfaces for Microsoft Teams and comprehensive key visuals, to motion graphics and premium digital assets. I’ve also driven major rebranding initiatives using Figma to build scalable design systems, improving brand consistency, usability, and performance across campaigns, responsive websites, and AI-driven discovery platforms.

Experience

Work history, roles, and key accomplishments

Current

Senior Brand & Digital Designer

Current

Smartfit Group

Sep 2023 - Present (2 years 9 months)

Led comprehensive rebranding initiatives for fitness studios, using Figma to build scalable design systems that streamlined automation workflows and improved brand consistency.

Figma Design Systems Visual Identity Usability Workflows Cross Functional Collaboration

UI/UX & Brand Designer

Functionone

Sep 2021 - Sep 2023 (2 years)

Designed advanced UI/UX interfaces for Microsoft Teams and rethought digital design for AI-driven discovery experiences, improving usability across complex, data-focused tools.

UI UX Design Microsoft Teams Data & Design Usability Figma Information Architecture Cross Functional Collaboration

Designer (Intern to Mid-Level)

Digitall Evolution

Feb 2018 - Jan 2021 (2 years 11 months)

Executed creative direction for high-stakes shoots and campaigns while rethinking brand design and integrating complex data design for enterprise HR tools—earning a promotion from intern to junior in 20 days and to mid-level within 12 months.

Brand Design Digital Design Motion Graphics Key Visuals Adobe Creative Suite Visual Storytelling HR Tools Design Usability

Education

Degrees, certifications, and relevant coursework

Design & Arts Academic Center (DADA)

Design & Arts

Activities and societies: Art Direction Academic Directory – President; contributed to UI/UX interfaces, key visuals, motion/digital content, and visual identity projects.

Developed UI/UX and brand/digital design deliverables for enterprise and consumer products, including Microsoft Teams experiences and key visual assets for multiple brands.