Jessica Aimeé Díaz Cavallo

Supervised the CPO purchasing team and managed purchases for advertising campaigns and projects. Managed the advertising and marketing budget and negotiated with suppliers.

Managed store staff and purchased supplies for sale. Supervised social media and implemented marketing strategies including social ads.

Coordinated and monitored advertising campaigns and department tasks. Supervised graphic design and social media teams, organized events, produced pieces, and developed marketing plans.

Coordinated traditional media, social media, and PR agencies. Conceptualized and implemented advertising campaigns and built communication actions for brand strengthening.

Developed communication and digital strategies for clients. Analyzed data to improve strategies and created graphic lines for communications.

Developed communication strategies and executed marketing department strategies. Managed suppliers, dictated digital strategy, and supervised graphic design work.

Developed strategy, content, and creativity for digital media including social media, webpages, and digital placements.

Attended a workshop course on Crisis Management, Spokespersons, and Media.

Completed a Strategic Planning Diploma.

Earned an Inbound Marketing Certification.

Completed a course on The Art of Sales II.

Pursued a Master's degree in Digital Marketing and Advertising, focusing on digital skills and marketing strategies.

Studied branding at the School of Design.

Completed a diploma in Creativity and Advertising Writing & Art Direction.

Completed a course on Social Media, Security, and Emergencies 2.0.

Participated in the full learning programme at the Cannes Lions International Festival of Creativity.

Attended a master class on Politics 2.0.

Earned a Bachelor's degree in Advertising with a focus on Creativity and Management.

Completed basic and advanced photography training.