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Jeffrey Pietersen

@jeffreypietersen

Digital Marketing Coordinator at Landbou.com (Media24), repositioning its digital platform and managing social media, campaigns, and subscriptions.

South Africa
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At Landbou.com (Media24), I’ve played a leading role in repositioning the digital platform. I maintain social media, marketing campaigns, and the subscription platform, and compile monthly campaign reports with suggestions for adjustments.

At the Afrikaans Language Museum and Monument (ALM), I developed and executed a marketing and communication plan with the Marketing & Communication Manager. I helped manage the WordPress website, created bilingual English and Afrikaans social content, and built out a social media strategy that grew the Facebook page to 19,000+ followers.

At ALM, I coordinated and marketed public programmes, profitable events, and educational workshops, including the annual Night Run in aid of the Boland School for Autism. I also worked on exhibitions, newsletters, and event photography.

Experience

Work history, roles, and key accomplishments

AA

Student Intern

Afrikaans Language Museum and Monument (ALM)

Jan 2016 - Dec 2017 (1 year 11 months)

Assisted with event marketing, coordination, and administration, including photography and editing. Supported the coordination of public programmes and workshops.

Education

Degrees, certifications, and relevant coursework

BC

Boland College

Diploma in Marketing Management, Marketing Management

2014 -

Diploma in Marketing Management in progress, with National Certificates N6, N5 & N4.

Udemy logoUD

Udemy

Protection of personal information (POPI)-South Africa, Data Protection

2023 - 2023

Completed Protection of personal information (POPI)-South Africa in 2023.

Udemy logoUD

Udemy

Google Analytics Certification Get Certified & Earn More, Digital Marketing

2023 - 2023

Completed Google Analytics Certification Get Certified & Earn More in 2023.

Udemy logoUD

Udemy

Digital Advertising and Marketing 101 The Complete Guide, Digital Marketing

2023 - 2023

Completed Digital Advertising and Marketing 101 The Complete Guide in 2023.

Udemy logoUD

Udemy

The Complete Copywriting Course Write to Sell Like a Pro, Copywriting

2023 - 2023

Completed The Complete Copywriting Course Write to Sell Like a Pro in 2023.

Udemy logoUD

Udemy

Facebook Ads & Facebook Marketing MASTERY 2023, Digital Marketing

2023 - 2023

Completed Facebook Ads & Facebook Marketing MASTERY 2023 in 2023.

SA

SS Training Academy

Fire Level 1, Fire Safety

2022 - 2022

Completed Fire Level 1 training in 2022.

WC

WHSE Training College

Health and Safety workshop (NQF Level 3), Health and Safety

2021 - 2021

Completed Health and Safety workshop (NQF Level 3) in 2021.

PH

Peter Haarhoff

Photography Workshop, Photography

2021 - 2021

Completed a Photography Workshop in 2021.

CA

Crescentrating Academy

Halal Tourism Market Readiness Online Workshop, Tourism

2020 - 2020

Completed Halal Tourism Market Readiness Online Workshop in 2020.

WG

Western Cape Government

Journey to Service Excellence Workshop, Service Excellence

2019 - 2019

Completed Journey to Service Excellence Workshop in 2019.

SM

SAMA – Iziko Museum

Social Media and Marketing workshop, Social Media and Marketing

2018 - 2018

Completed Social Media and Marketing workshop in 2018.

TA

Tlamela Community Aid

Fundraising and public relations workshop, Fundraising and Public Relations

2018 - 2018

Completed Fundraising and public relations workshop in 2018.

TM

Tom McLachlan

Writing Skills workshop, Writing

2017 - 2017

Completed Writing Skills workshop in 2017.

BC

Boland College

E-Marketing course, E-Marketing

2015 - 2015

Completed E-Marketing course in 2015.

BS

Bergrivier High School

Matric, General

2012 - 2012

Completed Matric with subjects including Afrikaans (HL), English (FAL), Math Literacy, Economics, Business Studies, and Accounting.

Tech stack

Software and tools used professionally

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