Jatin Roy

I’m a results-driven digital marketing professional focused on performance marketing that improves ROI. I bring hands-on expertise across Google Ads, Meta (Facebook & Instagram) advertising, and email automation, with a strong bias toward measurable outcomes.

In my current role as a Digital Marketing Executive, I execute end-to-end performance marketing campaigns across Google Ads, Meta Ads, and email channels. I also develop brand strategy and content plans to support both organic and paid growth, then optimize ad funnels, landing pages, and email sequences to raise conversion rates.

I manage Google Display Network (GDN) campaigns through audience segmentation and remarketing, and I collaborate on WhatsApp automation workflows to enhance customer engagement and retention. My approach is data-led—building, testing, and refining campaigns so they consistently move toward business goals.

Before shifting deeper into marketing execution, I built a strong visual design foundation through my Graphic Designer experience and UI/UX-focused work. At Canary Mail, I designed 50+ social media creatives and UI/UX assets using Figma, strengthening my ability to turn brand identity into conversion-focused visuals—so campaigns don’t just perform, they look the part.