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Jason Atwood

@jasonatwood

Director of Business Analytics & Strategy at Totes Isotoner / Randa, driving $11M in incremental Walmart and Amazon purchases.

United States

Message

At Totes Isotoner / Randa, I use customer, market, and financial analytics to guide purchasing and category decisions across programs totaling $178M in annual sales, finishing 27% above budget.

I developed predictive demand models that combined historical sales with projected weather patterns across U.S. markets. They drove 43% year-over-year sales growth and a 26% reduction in misplaced inventory and markdowns versus budget.

I translated complex analytics into customer-specific recommendations that drove $11M in incremental Walmart and Amazon purchases, including $2M in incremental Walmart umbrella purchases. I also built segmentation and competitive analysis frameworks to identify channel, market, and assortment opportunities.

Previously, at Renfro Brands, I developed a pricing framework across 320 SKUs that improved margin by 19%. My experience also includes retail allocation and planning at RG Barry Corporation, DSW, Lane Bryant, and Mervyn’s.

Experience

Work history, roles, and key accomplishments

Current

Director, Business Analytics & Strategy

Current

Totes Isotoner / Randa

Sep 2023 - Present (3 years 1 month)

Managed programs totaling $178M in annual sales, delivering results 27% above budget. Developed predictive demand models and drove $11M in incremental retailer purchases across Walmart and Amazon.

Predictive Analytics Demand Forecasting Customer Segmentation Competitive Analysis Power BI SQL Excel Financial Modeling POS Analysis Pricing and Margin Analysis Inventory Optimization JDA Space Planning

Director, Business Analysis & Pricing

Renfro Brands

Jan 2015 - Sep 2023 (8 years 8 months)

Developed a data-driven pricing framework across 320 SKUs, improving margin by 19% and accelerating go-to-market by 2 weeks. Aligned planning and replenishment teams to weekly sales and inventory targets across $280M in annual revenue.

Pricing Strategy Margin Analysis Assortment Planning Inventory Management Forecasting SQL Excel Power BI Category Management

Channel Manager

RG Barry Corporation

Mar 2011 - Mar 2015 (4 years)

Developed regional sales, inventory, and assortment strategies across footwear accessories, slippers, and handbags. Built business-segment dashboards and customer presentations to guide retail partner decisions.

Sales Strategy Inventory Management Assortment Planning Dashboard Development Customer Presentations POS Analysis

Allocation Manager

DSW

Nov 2007 - Mar 2011 (3 years 4 months)

Managed inventory allocation for the Women's Footwear Division ($960M at retail) across 300 stores and digital channels. Influenced future assortments across 1,500 styles by translating sales and customer demand insights into recommendations.

Inventory Allocation Assortment Planning Clustering JDA Sales Analysis Demand Forecasting

Allocation Manager

Lane Bryant

Oct 2005 - Nov 2007 (2 years 1 month)

Optimized inventory allocation across $250M in annual sales using sales, sell-through, and weeks-of-supply analysis. Developed localized clustering and assortment strategies across 869 stores.

Inventory Allocation Assortment Planning Clustering Sales Analysis Demand Forecasting

Senior Analyst / Planning Manager / Logistics Manager

Mervyn's

Sep 1999 - Oct 2005 (6 years 1 month)

Saved $1.8M in distribution center operating costs through multi-vendor case-pack consolidation and third-party consolidators. Led financial planning and forecasting for Young Men's, Active, and Outerwear.

Financial Planning Forecasting Cost Reduction Logistics Vendor Management Team Leadership Margin Analysis