I'm currently designing across LifeGoods Group's kitchen, outdoor, and wellness portfolio, creating marketplace listing content and visual assets for Bol.com and Amazon. I maintain brand consistency while developing new visual styles and directions for product launches and refreshes.
I've pioneered AI tools in the creative workflow, using prompt engineering to create realistic product scenery while keeping products accurate to life. I also brief and direct CGI and photography to deliver strong product visuals.
Previously at Karsten International, I led product and packaging design for brands sold through Action, Lidl, Aldi, and Normal. I developed packaging concepts, structural solutions, logos, and visual identities from concept through final execution.
My earlier work in South Africa included end-to-end marketing campaigns, advertising, social media, webshop design, branding, and digital assets. I enjoy shaping brand direction through visual storytelling across product, retail, and ecommerce channels.
