Open to opportunities

carolina jimenez

@carolinajimenez

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Allround designer specializing in branding, graphic design, and human-centered visual storytelling.

Netherlands

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What I'm looking for

I seek a role where I can lead branding and visual design projects, collaborate with cross-functional teams, and deliver human-centered creative work that drives engagement and business impact.

I am an allround designer with expertise in graphic design, branding, and marketing materials across print and digital platforms. I focus on creating engaging, human-centered design that aligns with strategic goals and drives measurable results.

At VIP Medical Group I led graphic design and branding initiatives, designed high-impact print collateral and digital assets for B2B and B2C audiences, and developed internal communication strategies to reinforce company culture. I collaborated with cross-functional teams and coordinated with suppliers to ensure consistent, high-quality production.

I manage multiple projects simultaneously while delivering high-quality results on time, and I bring strengths in creative strategy, illustration, and visual identity development to support corporate and promotional objectives.

Experience

Work history, roles, and key accomplishments

Designer

VIP Medical Group

Mar 2023 - Mar 2025 (2 years)

Led graphic design and branding initiatives for print and digital assets, increasing brand awareness by 25% and user engagement by 30% through cohesive campaigns and internal communications.

Graphic Design Branding Adobe Illustrator Photoshop InDesign Figma Print Production Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

University of the Andes

Bachelor’s degree, Communication & Marketing

2018 - 2023

Bachelor’s degree in Communication & Marketing with a minor in Portuguese language and culture; focused on communication, marketing, and design-related coursework.