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@carolinajimenez
Allround designer specializing in branding, graphic design, and human-centered visual storytelling.
I am an allround designer with expertise in graphic design, branding, and marketing materials across print and digital platforms. I focus on creating engaging, human-centered design that aligns with strategic goals and drives measurable results.
At VIP Medical Group I led graphic design and branding initiatives, designed high-impact print collateral and digital assets for B2B and B2C audiences, and developed internal communication strategies to reinforce company culture. I collaborated with cross-functional teams and coordinated with suppliers to ensure consistent, high-quality production.
I manage multiple projects simultaneously while delivering high-quality results on time, and I bring strengths in creative strategy, illustration, and visual identity development to support corporate and promotional objectives.
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Work history, roles, and key accomplishments
VIP Medical Group
Mar 2023 - Mar 2025 (2 years)
Led graphic design and branding initiatives for print and digital assets, increasing brand awareness by 25% and user engagement by 30% through cohesive campaigns and internal communications.
Degrees, certifications, and relevant coursework
Bachelor’s degree, Communication & Marketing
2018 - 2023
Bachelor’s degree in Communication & Marketing with a minor in Portuguese language and culture; focused on communication, marketing, and design-related coursework.
Software and tools used professionally
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