Open to opportunities

Janice Gabriela

@janicegabriela

Message

I’m a digital marketing and audiovisual communications specialist who grows communities with data-driven campaigns.

Spain

Message

What I'm looking for

I’m looking for a role where I can lead community and digital marketing with content strategy, storytelling, and audiovisual creation—using Meta Ads, SEM/SEO, and creator collaborations to grow engagement, conversions, and loyalty.

I’m a Specialist in Digital Marketing and Audiovisual Communication with a strong foundation from the Pontifical Catholic University. I bring content strategy, storytelling, and community interaction into every campaign—ensuring timely responses, audience engagement, and clear marketing action plans.

In my current role as Community Manager at E.LECLERC Spain, I lead Instagram and Facebook strategy and daily management, creating original content and targeted campaigns that delivered a 40% increase in interaction rate and followers in 4 months, plus a 20% improvement in conversions with Meta Ads. Previously, I directed marketing campaigns at BEAUTY CENTER MORGANA S.A.C. (40% lead growth, 53% follower growth, 33% customer loyalty increase) and implemented SEM and SEO that drove a 50% increase in organic website traffic and improved Google search positioning. I’m recognized for exceeding targets and optimizing ad performance (including achieving 30% ROI through better targeting and budget management), and I excel with Meta’s digital tools, video editing, art direction, and creator/influencer collaborations.

Experience

Work history, roles, and key accomplishments

Current

Community Manager

Current

E.Leclerc Spain

Apr 2024 - Present (2 years 2 months)

Managed E.Leclerc Spain’s Instagram and Facebook strategy, increasing interaction and followers by 40% in 4 months through original content and targeted campaigns. Co-led Meta Ads and website campaign planning and execution, improving conversions by 20% and boosting brand awareness.

Community Management Instagram Content Strategy Meta Campaigns Digital Marketing Analytics

Communications Coordinator

Beauty Center Morgana

Jun 2022 - Mar 2024 (1 year 9 months)

Led multi-platform marketing campaigns, driving a 40% increase in leads and 53% growth in social followers while managing Meta Ads and TikTok Ads. Coordinated influencer and creator collaborations and developed content direction, increasing customer loyalty by 33% and improving campaign efficiency by 25%.

Meta Ads Influencer Marketing Content Direction Content Strategy Social Media Reporting Lead Generation

Community Manager

Servicios Médicos Estéticos

Jul 2021 - May 2022 (10 months)

Ran social media marketing campaigns, creating and editing reels and promotional videos that increased brand visibility by 40% and improved target audience attention. Implemented SEM and SEO strategies to grow organic website traffic and coordinate influencer collaborations for facial treatment campaigns.

Social Media Marketing Reels & Promotional Video Editing Competitive Analysis Market Research Influencer Collaboration Budget Ad Targeting Support Community Engagement

Community Manager

Optical Virtual Go

Feb 2021 - Apr 2021 (2 months)

Designed marketing campaigns that increased customer acquisition by 20% and improved loyalty by 25% using offers and discounts. Produced audiovisual social story content and ongoing ad-focused creative, boosting target engagement by 30%.

Campaign Design Customer Acquisition Social Stories Content Audience Engagement

Community Manager & Photography

Girl Fight Fitness

May 2020 - Dec 2020 (7 months)

Increased brand engagement by 40% and followers by 34% through innovative community and content campaigns. Developed promotional videos and original content that raised conversions by 30% and improved loyal follower retention by 50%.

Community Growth Promo Video Content Strategy Conversion Optimization Creative Direction Retention

Production & Social Media Assistant

Bendayan Productions

Aug 2018 - Jan 2019 (5 months)

Coordinated with the technical team to support the smooth airing and quality of a program segment, contributing to consistent delivery. Implemented marketing strategies using data analytics and managed promotion across traditional and digital media, increasing program reach and audience engagement.

Content Promotion Social Media Marketing Audience Growth Data & Analytics Digital Media Production Support

Education

Degrees, certifications, and relevant coursework

Coder House

Adobe Photoshop and Adobe Illustrator, Digital Design Tools

2021 - 2021

Course focused on Adobe Photoshop and Adobe Illustrator. Completed specialized training in those design tools from January to March 2021.

Coder House

UX/UI Design Technical Career, UX/UI Design

2021 - 2021

UX/UI Design technical career focused on digital interface and experience design. Covered user research, interactive prototyping, visual design, and usability.