Jana Latorre

I’m a Social Media & Content Strategist with a hands-on approach to content creation, community management, and visual storytelling. I’m creative and analytical, and I focus on building engaged communities around digital products through marketing solutions that drive engagement and retention.

In my current role as a Content & Social Media Manager at Max Agency, I handle content planning, filming, editing, and publishing short-form videos. I create and optimize social media content for multiple brands, using storytelling to increase engagement and reach.

Previously, as a Content & Social Media Manager at Saturdays AI, I managed and grew digital communities by tracking engagement and KPIs. I also created platform-adapted content using AI tools and Canva to keep posts consistent, timely, and effective across channels.

I also work as a freelance video editor and content creator, specializing in short-form video optimization—captions, hooks, and storytelling—using CapCut and DaVinci Resolve. With a background in nutrition and customer-facing roles, I bring empathy, communication skills, and wellness knowledge to the way I develop community-first content.