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Jae Mi Cracolici

@jaemicracolici

UX & Digital Strategy Consultant at Hu-X, creating a modular Figma component library and improving a B2B platform’s navigation.

United States

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At Hu-X, I engineered a modular Figma component library for a B2B platform, using design tokens, variants, and auto-layout structures to establish a single source of truth.

I also conducted heuristic evaluations and WCAG 2.1 AA audits, then delivered a strategic roadmap to address usability and accessibility blockers. By analyzing behavioral analytics, I helped resolve a 90% homepage bounce rate through changes to layout, typography, and visual hierarchy.

At the Department of the Air Force, I increased engagement by 23% through A/B testing creative assets and adjusting distribution strategies based on audience behavior. I also worked with visual design teams on multimedia assets across web, social, and print.

At the Multicultural Center of the South, I directed site architecture overhauls, usability improvements, CMS updates, and SEO enhancements that increased web traffic by 30%. On the Parks & Recreation Mobile Overhaul, I redesigned the mobile UI to meet WCAG 2.1 AA and Section 508 guidelines and moderated usability testing.

Experience

Work history, roles, and key accomplishments

Current

UX & Digital Strategy Consultant

Current

Hu-X

Jul 2026 - Present (2 months)

Standardized enterprise-wide visual consistency by engineering a modular UI component library in Figma. Resolved systemic usability and accessibility blockers by conducting heuristic evaluations and WCAG 2.1 AA audits.

Figma Design Tokens Autolayout Variants Heuristic Evaluation WCAG 2.1 AA Accessibility Auditing Responsive Design Prototyping Behavioral Analytics

Account Executive & Digital Strategy Lead

Department of the Air Force

Feb 2020 - Jan 2022 (1 year 11 months)

Drove a 23% increase in engagement rate by executing ongoing A/B tests on creative assets and redesigning distribution strategies. Safeguarded institutional visual identity across web, social, and print channels.

A B Testing Digital Strategy Multimedia Production Account Management Visual Identity Web Graphics Video Scripts

Executive Assistant

Multicultural Center of the South

Aug 2017 - Oct 2019 (2 years 2 months)

Expanded digital reach with a 30% increase in web traffic by directing site architecture overhauls, usability optimizations, and SEO enhancements. Strengthened community engagement by coordinating digital and operational touchpoints across donors and partners.

CMS SEO Web Analytics UX Optimization Event Coordination Stakeholder Management

UI/UX Designer

Parks & Recreation

Elevated contrast accessibility by 40% by executing a comprehensive mobile UI redesign adhering to WCAG 2.1 AA and Section 508 guidelines. Validated user workflows by moderating usability testing sessions and auditing assistive technology interactions.

Mobile UI Design WCAG 2.1 AA Section 508 Usability Testing Assistive Technology Accessibility Auditing

Education

Degrees, certifications, and relevant coursework

University of Maryland Global Campus

Bachelor of Science, Web and Digital Design

Activities and societies: Alpha Sigma Lambda Honor Society Inductee; Emerging Tech Talent Scholarship Recipient

Pursuing a Bachelor of Science in Web and Digital Design, with a minor in Small Business & Entrepreneurship and Emerging Tech. Expected graduation in May 2026.