Open to opportunities

jacob musee

@jacobmusee

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Junior marketing professional skilled in SEO, analytics, and data-driven digital campaigns.

Kenya

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What I'm looking for

I seek a data-driven marketing role where I can apply SEO, analytics, and CRM skills to optimize campaigns, grow engagement, and support scalable digital initiatives in a collaborative environment.

I am a junior marketing professional certified in Google Digital Marketing & E-commerce, focused on transforming data into actionable insights to optimize customer journeys and campaign performance.

I have hands-on experience using analytics, CRM systems, and BI dashboards to segment audiences, personalize communications, and improve engagement and recovery outcomes across digital touchpoints.

In previous roles I led collections teams and operations, implemented CRM and workflow automation, and delivered measurable improvements—reducing manual processing time, increasing recovery rates, and improving team productivity.

I bring practical skills in SEO, SEM, content strategy, social media, email marketing, and tools like Google Analytics, Looker Studio, WordPress, and Excel to support remote and on-site digital marketing initiatives.

Experience

Work history, roles, and key accomplishments

Customer Collections Associate

Remote Technology Services

Apr 2024 - Aug 2025 (1 year 4 months)

Used data analytics and CRM tools to segment customers and personalize communication, increasing engagement and response rates by 25% and improving outreach efficiency by 18%. Configured multi-channel campaigns and optimized delivery to raise open rates 30% and timely responses 22%.

CRM Data Analytics Campaign Management Segmentation Excel Personalization Workflow Optimization

Field Collections Agent

4G Capital

Mar 2022 - Mar 2024 (2 years)

Leveraged market behavior analysis and data collection tools to refine outreach, increasing engagement with key groups by 22% and boosting recovery outcomes by 18% through weekly BI-driven campaign adjustments.

Data Collection Market Analysis Segmentation Excel Outreach Reporting Customer Engagement

Collections Team Leader

Keysian Auctioneers

May 2021 - Feb 2022 (9 months)

Led collections operations and implemented CRM/workflow automation, cutting manual processing 35% and improving account prioritization accuracy 20%, while driving teams to exceed monthly recovery targets by 18%.

Team Leadership CRM Workflow Automation Reporting Compliance Process Improvement

Education

Degrees, certifications, and relevant coursework

Coursera (Google Digital Marketing & E-commerce Certificate)

Professional Certificate, Digital Marketing & E-commerce

Completed the Google Digital Marketing & E-commerce professional certificate covering SEO/SEM, social media, email marketing, Google Analytics, Google Ads, and e-commerce management.