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@jacekbarcikowski
Experienced UX Design Director with a passion for impactful digital products.
I am a seasoned UX Design Director with over 15 years of experience leading teams and delivering impactful solutions for complex digital products at renowned organizations such as the BBC and Meta. My leadership style fosters a culture of growth, adaptability, and collaboration, enabling teams to achieve exceptional outcomes. I am passionate about understanding user needs deeply, driving strategy with cross-functional partners, and delivering high-quality, efficient, and scalable solutions that align with both user and business objectives.
Throughout my career, I have spearheaded significant projects, including the design and delivery of a scalable integrity product system for Facebook, Instagram, and Messenger, which enhanced user trust and ensured global regulatory compliance. My experience includes leading large teams, such as a group of 40+ designers at the BBC, where I drove the product design function across various platforms, including BBC iPlayer and BBC Sounds. I am committed to nurturing creativity while ensuring effectiveness in design processes, ultimately aiming to create products that inform, educate, and prevent harm to diverse audiences.
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Work history, roles, and key accomplishments
Led a team of 16 designers and managers, driving the product design function for the cross-meta integrity organization. Spearheaded the design and delivery of a scalable integrity product system for Facebook, Instagram, and Messenger, enhancing user trust and ensuring regulatory compliance.
BBC
Mar 2014 - Apr 2017 (3 years 1 month)
Established and led the design team for MyBBC, a digital transformation program that delivered personalized products and services. Facilitated the development of UX strategy and principles, exceeding user acquisition targets while maintaining brand perception.
BBC
Jan 2011 - Mar 2014 (3 years 2 months)
Led a team of over 40 designers and managers, driving the product design function across BBC iPlayer, BBC Sounds, MyBBC, and BBC Studios. Achieved significant improvements in key business metrics and successfully launched new products.
Skylined
Jan 2003 - Jan 2009 (6 years)
Responsible for portfolio design strategy and cross-functional alignment across engineering, product, and business stakeholders. Achieved increased business metrics and successfully launched new products.
Degrees, certifications, and relevant coursework
Master of Science, Interaction Design
2009 - 2010
Master of Science, Software Design
2005 - 2007
Spearheaded the efforts to define, design, and deliver a scalable integrity product system for Facebook, Instagram, and Messenger. Achieved increased user trust, ensuring global regulatory compliance, and elevated the quality of the user experience.
Bachelor of Science, Software Design
2001 - 2005
Focused on products that support people through challenging integrity experiences that inform and educate users, and prevent harm from reaching wider audiences—while ensuring these products work effectively for billions of diverse users across Meta’s apps.
Software and tools used professionally
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