I'm a Motion Designer with 7+ years in design, focused on performance creatives for mobile games and apps.
At Appodeal, I own the creative direction for three game titles end to end: I analyse campaign metrics and competitors, build the strategy, brief and review freelance designers and external agencies, assemble creative sets for AppLovin, hand them to the UA team and track results after launch.
I also produce hands-on in After Effects: performance video creatives, gameplay videos, playables and test variations for 10+ casual games. My quarterly target is 100 creatives and I consistently deliver around 200. Top creatives reach IPM 6+, eROAS 150%+, CPI under $1.5 and CTR 5%+.
AI and automation are part of my daily work. I generate static, video, characters and locations in Magnific, Kling and Seedance, create voiceovers and dubbing in ElevenLabs, and build After Effects scripts and production pipelines with Claude and Cursor to speed up testing and delivery.
Before Appodeal, I spent almost four years as a 2D Motion Designer at APPSULOVE (2D and character animation), made video ads for e-commerce verticals, designed prints and illustrations for a clothing brand, and grew from graphic designer to lead designer at a digital marketing agency. I hold a degree in e-commerce marketing from Belarusian State University.
I'm looking for a team where motion and AI are part of the growth loop and where I can contribute to both ideas and production.
Portfolio: https://ivanka-nana.netlify.app/
