ivan User
@ivandalss
I’m a results oriented industrial engineer, with a focus on data-driven decision making. Blending hard sciences and soft social engineering techniques
What I'm looking for
At AMZ Advisers, I owned the data and analytical systems behind an 8-figure portfolio spanning 100+ marketplace accounts across the US, Canada, Mexico, and Europe. I consistently helped grow total portfolio sales by more than 30% year over year.
I designed and built an internal Python ETL tool that ingested Amazon Ads and Seller Central API data, automated account audits, and surfaced prioritized opportunities. I also processed large campaign and sales datasets using Python and SQL-style queries to identify trends and resolve anomalies.
I founded the advertising department from scratch, recruiting and leading an 11-person cross-cultural team across multiple time zones. Earlier at Snowball Partners Agency, I created advertising campaigns, strategies, and processes while integrating paid-media performance data with organic SEO signals for mid-market sellers.
My industrial engineering background shapes how I approach complex business challenges: blending data-driven decision making with practical, tailor-made solutions. My work includes dbt and BigQuery analytics engineering, statistical modeling, regression diagnostics, and supply chain optimization.
Experience
Work history, roles, and key accomplishments
Director of Advertising & Analytics
AMZ Advisers
Jan 2021 - Jan 2026 (5 years)
Owned data and analytical systems for an 8-figure portfolio across 100+ marketplace accounts, growing sales 30%+ YoY. Designed and built an internal ETL tool in Python for Amazon Ads and Seller Central data, and founded and led an 11-person team.
Advertising & Analytics Strategist
Snowball Partners Agency
Jan 2020 - Dec 2020 (11 months)
Created advertising campaigns, strategies, and processes. Integrated paid-media performance data with organic SEO signals for mid-market sellers and conducted root-cause analysis for campaign performance reports.
Customer Acquisition
Uopak Fitness S. A.
Jan 2016 - Dec 2017 (1 year 11 months)
Handled B2C selling via social media, WhatsApp, phone, and face-to-face. Performed copywriting and informal A/B testing on messaging, laying the foundation for analytical and conversion skills.
Education
Degrees, certifications, and relevant coursework
Goethe Schule
German Abitur, General Studies
Earned the German Abitur and a National Bilingual Bachelor degree.
Universidad de Buenos Aires
Bachelor of Science, Industrial Engineering
Pursued a degree in Industrial Engineering, focusing on data-driven decision making and blending hard sciences with social engineering techniques.
Availability
Location
Authorized to work in
Website
ivandalesson.comSocial media
Job categories
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